Jointly developed and constructed by BIIC, BTG and Beijing Urban Construction Group, the Wanli Project is a micro-resort consumption destination for the Universal Resort with an investment of more than 10 billion yuan and a total development scale of nearly 500,000 square meters.
Wang Yongjie, Deputy Director of the Management Committee of Beijing Urban Sub-center and Deputy Mayor of Tongzhou District, Wei Yi, General Manager of BIIC, Li Yun, General Manager of BTG Group, Zhang Suoquan, Deputy General Manager of Beijing Urban Construction Group, Li Shuke, President of China National Geographic Magazine, and many other leaders and guests attended the brand conference.
The Wanli brand made a wonderful debut, and the project business and hotel completed the signing
At the press conference, Li Bo, chairman of Huanhui Real Estate, shared the project with the theme of Wanli - a distant bay in the world city, from the construction of Beijing's urban sub-center, rail transit to lead the city's development, and help build Beijing's international consumption center city to the concept, vision, project planning, construction and business composition of the "Wanli" brand, which showed the wonderful whole picture of the bay for the first time, followed by Wang Yongjie, deputy director of the Beijing Urban Sub-center Management Committee and deputy mayor of Tongzhou District, Wei Yi, general manager of BIIC, and Li Yun, general manager of BTG Group. Zhang Suoquan, deputy general manager of urban construction group, and Li Bo, chairman of Huanhui Real Estate, lit up the "Wanli" together, and the "Wanli" brand was officially released.
After the brand launch ceremony, Li Bo, Chairman of Huanhui Real Estate, on behalf of the Wanli Project, Wangfujing Group and Shoujiu Group, signed the operation entrustment agreement for the centralized commercial format and resort hotel format of the Wanli Project under the witness of the leaders, marking that the investment and operation of the Wanli Project has officially entered the operation preparation stage and is expected to open in the second half of 2025.
Beijing's largest outlet named Wanli · WellTown, plans to introduce 500+ brands
After the business signing ceremony, Wang Yu, vice president of Wangfujing Group, released the name of the Wanli commercial project: Wanli Wangfujing WellTown, according to Wang Yu, "the name of the business case is Wanli Wangfujing in Chinese, and "WellTown" in English, "Well" has many beautiful meanings, which can be interpreted as "happiness, harmony, well-being, national prosperity", and can also be understood as "well, source and emergence".
The initial letter "W" of WellTown is the initial letter of the word "Wang" of "Wangfujing", and it is also the initial letter of the word "Bay" of "Wanli", which is combined into one, symbolizing the perfect integration of Wangfujing business and the major business formats in Wanli, and jointly creating a beautiful new life. Wanli Wangfujing WellTown will introduce more than 500 well-known brands at home and abroad, and its experience formats such as Chinese art, sports entertainment, and children's amusement will account for 50%, and it is expected that the proportion of brands entering the sub-center will reach more than 60%, promoting the deep cross-border and integration of commercial experience formats, creating a large-scale cultural, commercial and tourism complex with the richest brand cluster and the most diversified leisure experience in northern China, and injecting new consumption momentum into the sub-center."
Wanli Tingyun Town signed a multi-store contract, and the National Geographic Exploration Center of China, The Little Prince Theme Park, Mulanyu Tangsu, Yunchang Dream Field Live House, and URIDE Friendly Skatepark were unveiled
At the subsequent commercial signing ceremony of Wanli Tingyun Town, key merchants including China National Geographic, Little Prince Theme Park, Mulanyu Tangsu, Yunchang Mengtian Live House, URIDE Skatepark, etc., signed contracts with the Wanli project, which marked the official launch of the investment promotion work of Wanli Tingyun Town, among which China National Geographic, Little Prince Theme Park, and URIDE Skatepark are the first stores in the sub-center of Beijing. Key business formats have landed in the bay, injecting new consumption momentum into the cultural tourism area of the sub-center of the city.
The China National Geographic Discovery Center Wanli project will integrate the rich resources and professional knowledge of China National Geographic, with scientific knowledge as the core and Yanle Technology as the means, to provide a unique scientific adventure for young people. It was learned from the operation team that the project will create a planetary adventure experience with the theme of Chinese dinosaurs, simulate and restore the Mesozoic ecological environment, and at the same time, allow visitors to travel back to ancient times immersively, and carry out an adventure journey to explore the mysteries of the planet during the period of the explosion of life on earth.
The Little Prince Theme Park is based on the famous French fairy tale "The Little Prince", integrating French romantic elements and design concepts, aiming to convey the cultural value and spiritual connotation of "The Little Prince". The venue will be equipped with immersive theater, MR expansion level, interactive projection games, VR planetarium and other entertainment projects developed based on the latest digital technology and equipment, which will lead friends of all ages into a magical healing journey.
"Mulan Yu Tangsu" is the first large-scale soup spring project of Liangzi Group in Tongzhou area, with an operating area of about 20,000 square meters, bringing together characteristic bubble springs, various delicacies, sky lounges, and 24-hour uninterrupted operation to provide consumers with a better soup spring experience.
Yunchang Mengtian Live House is jointly created by a number of well-known managers in the industry and the "Wanli" project, with a personalized building shape combined with cool stage effects, which will provide consumers with a higher quality entertainment experience, and the project combines trendy tea drinks and open LOUNGE BAR to provide consumers with high-quality services around the clock.
URIDE Skatepark is committed to breaking the traditional niche impression of board sports, using the conversion of similar sports potential energy, through IP creation and traffic dissemination, to become a well-known board extreme sports complex in China. This time, URIDE Friendly Skatepark and Wanli Project have joined forces to create a landmark skatepark in Beijing and even the whole country with the theme of aerial skatepark. The venue is built in accordance with the standards of undertaking professional events, with more than 30 different props, which can be moved and combined at any time, suitable for competitions and activities of different scales, and provides a better sports experience place for urban skateboarders.
The sense of science and technology is full, and after the first metaverse exhibition hall service investment, Wanli brought the EX humanoid robot "Xiao Qi" to make a wonderful appearance.
At the press conference, the EX humanoid robot "Xiao Qi" made a wonderful appearance, interacted with the visiting guests, introduced the Wanli project, and attracted onlookers. Following the creation of the Metaverse exhibition space at the Wanli Tingyun Art Museum to provide service display for project investment, at this press conference, Huanhui Real Estate and Dalian Tiais Technology Co., Ltd. reached a cooperation agreement on jointly building a science and technology cultural tourism consumption destination, and in the future, the EX humanoid robot "Xiaoqi" will work with the Wanli project to build a science and technology town, enrich and expand the commercial format consumption scene through technology empowerment of the cultural tourism industry, and the robot will integrate commercial, hotel and other service functions to create an immersive experience space. Jointly build a city-level science, technology, cultural and tourism consumption destination, and promote the economic development of the city's sub-center.
On October 26, 2021, the Wanli project was established in the cultural tourism zone of Beijing sub-center, and the implementation of the Wanli project is an important carrier for the sub-center of Beijing to promote the construction of cultural tourism area. It is the star project of the sub-center of Beijing to build the "Universal Studios" international consumption experience area; It is also a key hub to build the Beijing-Tianjin-Hebei region on the track. It stands in the historical process of Beijing's development in the new era, and with the rise of Beijing's urban sub-center, Wanli will become a new commercial pearl and connect with the world as a new landmark of Beijing.