It can be said that Porsche's "cold" performance in the Chinese market is actually the representative of luxury brands in the domestic market, not only Porsche's sales plummeted and lost the largest single market segment. Ferrari was also not optimistic, with 3,560 new cars delivered in the first quarter, while the Chinese market fell 20% year-on-year.
Of course, for its brand, it is natural to continue to move forward, for example, in 2022, the first SUV model Ferrari Purosangue was launched, with a starting price of 4.988 million yuan in the domestic market, but it was officially called FUV (Ferrari Utility Vehicle). Then, new energy is so involuted, and ultra-luxury brands cannot be left behind.
Recently, some media exposed the camouflage spy photos of Ferrari's new pure electric model, as the brand's first pure electric model, although it is late but arrived, it is still being tested on the road at Ferrari headquarters, and it is expected to be officially released in 2025 at the earliest.
We see that the new car adopts a very dynamic body line as a whole, of course, we have to consider the drag coefficient, and it is not excluded that it is camouflaged by applying the Levante body shell, the front face seems to be completely closed, and the new headlight cluster is very similar to the Ferrari ROMA, and it is matched with new black wheels.
We noticed that the rear of the new car has a very conspicuous bilateral total of four "exhaust", which is very exaggerated, but it is actually a fake exhaust, and the yellow sticker on the wheel arches "Be careful with high pressure" has already indicated its identity as a pure electric model, of course, even if it is a pure electric model, it will also launch a simulated engine sound, which is the last stubbornness.
Finally: it turns out that Porsche's first pure electric Taycan does not perform well in the market, with sales in the triple digits, and the biggest shortcoming is intelligence, and Ferrari's pure electric is likely to have such a problem.