Benefiting from the renewal of parenting concepts, driven by travel policies and the increase in high-quality supply, the infant and child travel market has risen rapidly. According to the "2023 White Paper on the Development of China's Infant and Child Travel Industry", the market size of baby strollers will reach 15.17 billion yuan in 2022, and the market size of safety seats will reach 6.26 billion yuan, and it is expected that the above two categories will continue to grow at a compound annual growth rate of 3.5% and 9.6% respectively in the next five years.
The rapid development of the market has also intensified the high degree of competition in the industry. From the perspective of the brand, how to accurately focus on the core demands of the user's baby and the decision-maker's mother, dig out the "pain points" and "itch points", and provide unique travel solutions is a necessary condition to determine whether the brand can stay at the table. At the same time, how to deeply empower the channel to solve the problems of difficult selection and slow sales of large-scale travel products in offline mother and child stores has become the core key to whether the brand can finally win the market. Among the infant travel brands, relying on years of deep exploration and deep accumulation, with multiple advantages such as unique brand positioning, highly innovative products and diversified channel operation strategies, McInfef has always been firmly seated in the Diaoyutai in the downward cycle of the maternal and infant industry.
First, fully respond to the differentiated needs of users and markets with a diversified brand matrix. On the one hand, the new generation of users are especially willing to pay for high-end brands and high-quality products that focus on functional or value innovation, on the other hand, they are also more rational in large-scale consumption, and they are not excluded from cost-effective products. Based on the accurate grasp of the needs of the consumer market, McEf took the lead in building a brand matrix at different levels and price points, which not only met the diverse demands of users, but also provided more choices for multi-dimensional product selection in the channel, for example, focusing on high-end and mid-to-high-end customers to build the Baodeshi, Baby First and Owl brands, aiming to further meet their pursuit of function and value innovation; At the same time, for a type of consumers who pursue the ultimate cost performance, the kangaroo dad is specially launched for its durability and practicality.
Second, innovate and upgrade products, create unique value, and break the homogeneous competition. In the new consumption environment, the infant travel market is gradually developing in the direction of functional advancement and professional upgrading. For example, the star product of Baby No. 1 Lingyue series, after ensuring that the safety performance of the product has reached the industry-leading level, it has further strengthened the importance of comfort in the safety seat, and put forward the product concept of "only the safety seat that the baby loves to sit on is truly safe", and its latest Lingyue 3 is a comprehensive upgrade from the touch, body and sitting feeling of the seat.
Baodeshi adheres to the principle of age-specific research and development of age-appropriate child seats, providing all-round protection for babies of all ages, and its star product Double-faced Rider PRO is focused on protecting the core vulnerable part of newborns, which is tailored for newborns born ~ about 4 years old.
In addition, Kangaroo Dad also launched two new products, Xingtu Pro and Xingzi Pro, which are favored by the market by virtue of the high quality assurance of the same factory and the warm design of "one step in place, step by step".
Owl's "Magic Turn" series of newborn premium safety seats has upgraded the intelligent circulation and air bathing function on the flagship new product "Magic Turn Ultra" launched in 2024, providing consumers with a user experience far beyond the industry level.
Third, focus on the pain points and difficulties of channel management, and empower category growth in multiple dimensions. This year, when the maternal and child industry observation visited the offline market, many practitioners said that 2024 is a critical period for brands and channels to choose each other, and it is also a good time for leading brands to reshape the market. At the 8th Maternal and Child Ecology Conference 2022, Xu Lihong, chairman of McTEF, clearly emphasized the importance of offline channels. In response to a series of business problems in offline stores of large travel items, McInfo creates unique brand value with ultimate products and professional services, and truly empowers partners to land dynamic sales and business growth.
It is worth mentioning that McIntoV not only focuses on the field of infant travel, but also actively expands into the field of baby products, and has launched in-depth cooperation with Boryeong Midion, a Korean brand with a pharmaceutical history of more than 50 years. It is reported that Boring-Midion's product line covers skin care, breastfeeding, clothing, complementary food and toys and other series, through the agent of Boring-Midion products, McInfel not only realizes the category extension, but also lays a good foundation for its entry into the baby products industry.
On July 15-16, the "2024 10th Global Maternal and Child Conference and the 10th Anniversary Celebration of Maternal and Child Industry Observation" hosted by Maternal and Child Industry Observation will be held in Shanghai.
Reconstruct the logic of offline channel product selection and grasp the category growth opportunities one step ahead. To the scene, not only can you have an in-depth understanding of innovative products, insight into industry development trends, and explore category management strategies, but also have the opportunity to achieve efficient docking with the five major brands of McInfet, and give priority to obtaining rich brand resources and channel support policies
12:30-13:30
sign in
13:30-13:50
Analysis of the current situation of the maternal and infant industry and insight report on the trend of sub-categories
13:50-14:05
Boryeong Midion New Product Tasting
14:05-14:45
Mobile lifestyle, maternal and infant travel trends
14:45-15:05
Protecting Big Children, Safe Travel Launching Ceremony
15:05-16:30
New Goods Ceremony
【Bao Deshi】【Kangaroo Dad】【Owl】【Baby First】
17:30-20:30
Michael EF and his friends (VIP Dinner by invitation)
Time: July 16, 12:30-20:30 p.m
Address: Shanghai Marriott Hotel Baohua in Jing'an District
(Participation is subject to review, and admission is made with a customized invitation letter)
After passing the audit, a gift worth 368 yuan will be given
One ticket to the Global Mother and Child Conference
Limited edition of 30 tickets on a first-come, first-served basis
Event Consultation