In recent years, branding, standardization and chaining have become the mainstream trend of the development of the entire industry, in other words, the catering business alone is no longer enough to attract consumers.
The reason why I say this is that there is one word, and that is "volume". With the influx of more and more people into the catering industry, coupled with the increasingly serious homogenization of product tastes, the catering industry is bound to find ways to enhance its core competitive advantages in the future, and the era of "self-sweeping the snow in front of the door" is over.
So, can ordinary people still increase their earnings through catering entrepreneurship? The answer is promising, especially the emergence of chain brands, which is more convenient for entrepreneurs.
Why does the emergence of franchises provide convenience for entrepreneurs? Below, we will provide you with high-quality content to share, remember to collect!
1. Brand endorsement
A reliable fried chicken franchise brand has a high brand value and extensive market appeal, and has obtained a good word-of-mouth influence after market testing, which is reflected in the market is consumers' strong sense of identity and favorability of the brand.
Entrepreneurs can use brand endorsement to quickly attract consumers to the store to taste, which is also an important reason why the fried chicken franchises of big brands can be "full", and it can also bring considerable benefits to entrepreneurs.
2. Operational support
For entrepreneurs, choosing a fried chicken brand should not only look at the level of the franchise fee, but also look at the commercial value behind it in many cases, such as operational support, which is particularly important for entrepreneurs who are new to the catering industry.
Operational support policies, including store site selection, decoration design, technical training, opening guidance, operation promotion and post-supervision, can effectively reduce operating costs through one-to-one assistance from professional teachers, thereby increasing the success rate of entrepreneurship.
3. Supply support
The supply of ingredients plays a very important role in the daily operation of a fried chicken franchise, as the supply of ingredients and the loss of ingredients will accumulate into the cost of the operator. But if you want to maintain quality and price, this highlights the importance of fried chicken franchise brands
Among the fried chicken franchise brands, many brands have their own food factories and cold chain supply chains, in other words, entrepreneurs can purchase ingredients through the brand, and the procurement method is also very simple, just place an order through the online APP.
So, how should entrepreneurs choose the right fried chicken franchise brand? First of all, you need to choose a trustworthy brand, and recently the fried chicken queen has frequently appeared in the public eye and has become one of the choices of entrepreneurs.
It is worth noting that the brand was founded in 2016 and has opened a total of 1600+ stores so far, adopting the "whole store output" model to support many entrepreneurs.
For most people, the ultimate goal of entrepreneurship is to make a profit, and if you choose a reliable brand, this ideal will no longer be a "utopian".