Chao News client reporter Jia Lu
Remarkable results have been achieved in cultural construction such as Shangshan ruins, Chinese calligraphy and painting festivals, and key historical and cultural villages; A number of high-quality tourism routes focusing on the Huyuan River basin have emerged in the beautiful countryside, and the all-for-one tourism pattern has taken shape. Rural cuisine, homestays, farmhouses, gathering villages, and aesthetic education villages have made efforts to continuously consolidate the foundation for the development of cultural tourism...... This is a true portrayal of the high-quality development of Pujiang cultural tourism in recent years. In the 2023 Zhejiang Culture and Tourism General Evaluation List announced today, Pujiang County won the top ten counties (cities and districts) for the high-quality development of Zhejiang's culture and cultural tourism.
Pujiang is located in the central and western part of Zhejiang, and has been a place of praise by literati and artists since ancient times. It is a tourist destination that many tourists yearn for. In recent years, with the goal of building a "strong county of cultural tourism", Pujiang County has given full play to its resource advantages, increased investment in the cultural tourism industry, continuously improved the quality of cultural tourism services, and embarked on a unique road of cultural and tourism development. Its successful experience not only provides a model for other regions, but also injects vitality into the overall development of the cultural tourism industry.
Based on the market, the project is king
Create a new highland for the development of cultural tourism
Tongji Lake, the "Pearl of Heaven", Xianhua Mountain, which is famous in the south of the Yangtze River, Shenli Gorge of the Zhejiang version of "Lugu Lake", as well as Lizhang Ancient Village, the first village of Chinese calligraphy and painting, the most beautiful old street in Pujiang - East Street, the first in the south of the Yangtze River, etc., whether it is an ancient historical site or a magnificent natural landscape, the holy places of Pujiang can be described as dotted. In addition, the intangible cultural heritage culture such as Pujiang random bombs, bench dragons, and paper-cutting also makes it worthy of its title of "cultural state" and "hometown of calligraphy and painting". The development of cultural tourism in Pujiang is also relying on these unique advantages to move forward step by step.
In recent years, Pujiang County has paid attention to the excavation and inheritance of local culture, and through the protection and development of traditional crafts, folk activities and historical relics, tourists can feel a strong cultural atmosphere while enjoying the beautiful scenery. At the same time, Pujiang County also actively introduces foreign culture and holds various cultural festivals, which enriches the local cultural life and attracts more tourists to come for sightseeing.
The development of the cultural tourism industry is inseparable from the support of high-quality projects.
In recent years, with the help of the brand influence of "Shangshan Culture", Pujiang has always adhered to the concept of "project is king", constantly seeking breakthroughs and creating new highlights in the cultural tourism market. In the process of promoting the high-quality development of the cultural tourism industry, from project planning and design, to implementation and implementation, Pujiang has always deeply excavated its own resources and "introduced" cultural tourism projects in combination with local market demand. The Pujiang Chinese Calligraphy and Painting Art Center Project and the Pujiang Chinese Art Library Renovation Project are cultural tourism projects with local characteristics introduced by Pujiang in recent years. The implementation of these projects not only enriches the supply of Pujiang's tourism products, promotes the transformation and upgrading of Pujiang's cultural tourism industry, but also greatly enhances its cultural soft power and brand influence.
Innovation-driven, deep integration
Stimulate a new pattern of cultural tourism industry
Pujiang is rich in natural and cultural resources, and has been awarded "China's Most Beautiful Rural Tourism Destination".
Whether it's looking for scenery in the streets of the city, camping in the beautiful countryside, or getting close to nature in the countryside of the park...... Tourists can always enjoy a sense of relaxation and pleasure in the scenic spots and scenic spots in Pujiang that are "full of fireworks" and "have a good sense of experience". In the recently released "2023 Zhejiang Culture and Tourism General Evaluation List", Pujiang County was selected as one of the top ten counties (cities and districts) for the high-quality development of Zhejiang cultural tourism in 2023.
Pujiang has three major cultural brands: 10,000 years of mountain, 1000 years of filial piety, and 100 years of calligraphy and painting. Last year, Pujiang County vigorously carried out the in-depth integration of culture and tourism with the progressive attitude of "the start is a sprint, and the beginning is a decisive battle", and implemented the seven major actions of building the cultural identity of Shangshan Province, improving the leading scenic spots, prospering and developing cultural undertakings, attracting major projects, expanding the cultural and tourism industry, creating a "five ten" cultural tourism consumer brand, and "100 items" activities in the cultural tourism year, so as to boost the upgrading of the deep integration project of cultural tourism.
Taking the "100 Items" activity of the Pujiang Cultural Tourism Year as an example, the activity runs through and connects the whole year with "one season and one theme". Every quarter, there is a large-scale event that can gather popularity and attract traffic, so that the popularity of "Ten Thousand Years of Poetry and Painting Pujiang" has been continuously improved. During the period, more than 100 activities were carried out one after another, such as the first stop of the "100 Camping Plan" in Zhejiang Province, the 10th "Poetry and Painting Pujiang" Rural Tourism Festival, the 18th Zhejiang Landscape Tourism Festival, the 2023 Pujiang 16th Chinese Calligraphy and Painting Festival, the "Dunhuang Cup" Chinese Plucked Music Performance Competition and the "Dunhuang Chinese Music Pujiang" National Style Music Festival.
On the one hand, it actively cooperates with surrounding areas to jointly create a well-known leisure, livable, study tour and health destination in the Yangtze River Delta region; On the other hand, it pays attention to the deep integration of the cultural tourism industry with agriculture, industry and other industries, launches a series of cultural and tourism products with local characteristics, continues to expand the benefits of cultural tourism, and makes various famous agricultural products such as Pujiang grapes and tea become characteristic golden business cards for external display.
Adapt measures to local conditions and multi-point linkage
Cultivate the "common wealth factor" of cultural tourism and move towards beauty
The peaks are towering and the misty Xianhua Mountain, the Baozhang Temple where the Indian thousand-year-old monk is stationed in Xi, the beautiful peak Yema Ridge that has been petrified for thousands of years, the ink Tongji Lake with thousands of acres of blue waves, the Shenli Gorge with strange canyons, and the Baishi Bay where the stone array waterfall flies...... Through the linkage development of a number of characteristic scenic spots, Pujiang has continuously accelerated the transformation of mountain water resources into product advantages, and created a number of attractive rural tourist attractions and characteristic farmhouses.
Pujiang is known as the "State of Culture", "Hometown of Calligraphy and Painting" and "Hometown of Poetry". In recent years, Pujiang has been committed to promoting the construction of the common prosperity tour line, actively exploring the "tourism +" model, and realizing the coordinated development of tourism and agriculture, industry, sports and other industries through cross-border cooperation and resource integration. Pujiang cuisine, homestay farmhouse agglomeration village, and aesthetic education village have made efforts to continuously increase the added value of Pujiang's tourism industry. The popularity of "Ten Thousand Years on the Mountain, Poetry and Painting Pujiang" has also been continuously improved.
Among them, the rise of the homestay industry and research clusters has become a bright spot.
B&B research is an effective way to achieve the goals of rural economic development, industrial structure optimization, environmental protection, rural construction quality improvement, and inheritance of traditional culture. For example, the Fish Bubble Colorful Pastoral Camp in Pujiang is designed to study and study courses, combined with Pujiang's family style and family motto and cultural resources, and the research activities are mainly set up in the Fish Bubble Camp, and extended to the rural tourism areas along the Qianxi Valley and the Huyuan River, creating a research and co-prosperity circle under the sharing model. This sharing model has driven other scenic spots to upgrade their files, realized the packaged sales of resources, and promoted the mutual integration and sustainable development of the agricultural tourism industry.
The reporter learned that at present, Pujiang has three provincial-level research bases, two municipal-level research camps and six municipal-level research bases, as well as a number of characteristic research exhibition halls. The course themes and contents of each research base have their own characteristics. There are local historical and cultural tracing classes focusing on history and culture; Puse Puxiang characteristic industry class related to the development of modern industry; Rural farming and labor physical education classes focusing on natural resources and intangible cultural heritage classes focusing on inheriting Pujiang's intangible cultural heritage.
Empowering the countryside with art and promoting common prosperity is also one of Pujiang's development strategies. Shanghe Village, Pujiang County, a national 3A tourist attraction and a 3A scenic village in Zhejiang Province, is a typical example of transformation with artistic empowerment. Shanghe Village has created a series of cultural and tourism activities and built a number of unique poetry and cultural venues with poetry culture as the starting point. In 2021, Shanghe Village received more than 2.07 million tourists, with a tourism income of 29.29 million yuan and a total collective economic income of 1.3 million yuan. After the vigorous development of the tourism industry, homestays and farmhouses in the village have been born one after another, and more than 30 boutique homestays have been opened in the village, and the villagers can generate income at their doorsteps.
The rapid development of Shanghe Village has also led to the development of surrounding villages. Relying on the ecological resources of mountains and rivers in the Huyuan River Basin, Pujiang focuses on the Shanghe River, and unites Xinguang Village Twenty Nine Rooms, Fish Bubble Paradise, "Fun Wild Bar" Exploration Camp and other places, connecting points and connecting lines into surfaces, unified planning and unified marketing, and launched the "Huyuan River" rural tourism brand.
In addition, Lizhang Village, Yantou Town, gives full play to the resource advantages of lucid waters and lush mountains, deeply excavates the cultural heritage of calligraphy and painting, and carries out calligraphy and painting exchange activities by building an art museum based on 24 Tou, setting up the Xianxian Museum, the Xiangxian Museum and the celebrity calligraphy and painting exchange studio, and protecting, innovating and developing the Lizhang culture with the characteristics of the times in the inheritance with the concept of party building leading, aesthetic education first, and cultural and tourism integration. It has realized the leap from "the first village of calligraphy and painting in Pujiang" to the first batch of aesthetic education demonstration villages in Zhejiang Province, and then to the start of the construction of Lizhang International Culture and Art Village.
The integrated development of cultural tourism and local characteristics not only enriches the connotation of tourism, activates the static style, but also retains tourists, drives the local economy, and lights up the future of the countryside. "Beauty" of scenery, "beauty" of life, but also "beauty" of people's hearts.
Photo courtesy of Pujiang County Bureau of Culture, Radio, Television, Tourism and Sports
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