Egg, a once unknown local chess and card game in Jiangsu, has now set off a boom across the country! According to statistics, in the first five months of 2024 alone, 188 egg-related enterprises were newly registered in the mainland, which has far exceeded the number of registrations in the whole of 2023. This phenomenon can't help but make people wonder: why can the egg be so "popular" in a short period of time? What kind of social phenomenon is hidden behind this craze?
The rise of the egg game can be traced back to the folk traditions of the Jiangsu region. As a card game that combines intelligence, strategy and luck, egg hunting was originally just a form of entertainment for the local people. However, with the development of the times and the popularity of social media, local sex games gradually moved out of Jiangsu and began to spread across the country. Especially during the pandemic, as people were forced to reduce their outdoor activities, the demand for at-home entertainment increased dramatically, and as an easy-to-learn and easy-to-play game, Egg Hunting quickly attracted a large number of players.
The spread of the egg craze did not happen overnight. Since 2019, the number of egg-related enterprises registered in mainland China has shown a trend of increasing year by year. In 2021, the number of registrations increased by 119.0% year-on-year to 46. In 2023, this number soared again, increasing by 153.3% year-on-year to 152. In less than half a year of 2024, the number of newly registered egg-related enterprises has reached 188, exceeding the number of registrations in the whole of 2023. This explosive growth clearly shows that the egg has evolved from a simple form of entertainment to a new industry with huge potential.
In this egg boom, Jiangsu Province is undoubtedly a well-deserved "egg capital". According to the data, among the 567 egg-related enterprises in the country, Jiangsu Province accounts for 195, of which Suzhou, Huai'an and Nanjing have 34, 32 and 32 related enterprises respectively, which are far ahead in the national city ranking. This also reflects from the side that as the birthplace of egg fighting, Jiangsu has occupied a first-mover advantage in this "egg revolution".
However, the popularity of the egg is not without controversy. At the graduation ceremony of the class of 2024 students of Fudan University's School of Management, Dean Lu Xiongwen criticized the style of egg hunting. He believes that although it is understandable for ordinary people to use eggs for leisure and entertainment, when this kind of atmosphere spreads to all strata, and even affects entrepreneurs and professional managers, it may become a manifestation of the loss of motivation and entrepreneurial spirit in society, and it is a kind of evasion and decadence.
This view has sparked a heated discussion on the Internet. Proponents believe that Dean Lu's remarks hit the nail on the head and remind us not to indulge too much in entertainment and neglect our social responsibilities. Opponents argue that it is a stretch to associate the game of egg hunting with social dynamics and entrepreneurship, and that people have the right to choose their own entertainment.
In fact, behind the egg-making craze is a much more complex social phenomenon. On the one hand, it embodies people's pursuit of simple, relaxed entertainment; On the other hand, it can also be a way for people to escape in the face of social pressures. This is reminiscent of the phenomenon of "Buddhist youth" in previous years, both of which reflect to some extent young people's powerlessness in reality and yearning for a simple life.
The continued development of the egg craze will undoubtedly have a profound impact on the mainland's entertainment industry and social culture. From an economic point of view, it has given birth to a new industrial chain that brings new opportunities for employment and entrepreneurship. From a cultural point of view, it promotes the exchange of cultures from different regions and enriches people's entertainment life. However, we also need to be wary of the possible negative effects of excessive entertainment, such as affecting work efficiency and exacerbating social involution.
In the face of this scrambled egg craze sweeping the country, how should we look at it? Is it a healthy form of entertainment, or is it a symptom of a social problem? In pursuit of entertainment, how do we balance work and life and maintain a positive attitude? These questions are worth pondering.
What do you think of the egg craze? Feel free to share your views in the comments section.