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Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

author:Days and Auto

The off-road vehicle mentioned many times in readers' comments and questions this week is the Haval H5, and the result is somewhat unexpected; Because the off-road vehicle with the most attention recently is BJ212, it seems that the off-road vehicle made by BAIC still needs a more exciting topic. Questions about Haval H5 include why sales can't be raised, whether the diesel version is worth choosing, and what are the advantages and disadvantages of the gasoline version.

However, the order has to be reversed, and the advantages and disadvantages of the gasoline version will be talked about first.

Advantages: The power performance is qualified, the power reserve of 165kW/380N·m is not surging, but it can meet the commuting, and the 4L (low-speed four-wheel drive) mode for unpaved roads will have a power output that can meet the needs of off-road.

Disadvantages: The average fuel consumption of users is 12.39L/100km (dynamic data), and the fuel consumption of commuting in urban roads will increase by two to three liters, unless the road is always clear.

Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

The advantages and disadvantages of the gasoline version are like this, the gasoline engine with turbocharging technology will not necessarily be weaker than the diesel engine in terms of torque, and the power will definitely be higher; However, the fuel consumption of gasoline engines is indeed high, and if the driving habits are more intense, it is not an exaggeration to drive up to 20L/100km on urban roads, so if you can't accept high fuel consumption, don't consider bulky off-road vehicles. In fact, there are only a few off-road vehicle enthusiasts among the users of Haval H5, and more users use Haval H5 as a "pickup truck with a cover", and only when it is used as a tool car can it accept high fuel consumption, because it can create value in the process of use.

Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?
Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

Features of the diesel version:

I remember that when the Haval H5 diesel version was launched, many car enthusiasts left messages expressing their approval, and even said that they would place orders as long as they were listed.

So where did these prospective owners go?

Let's take a look at the sales data of the Haval H5, the latest data is 603 units.

Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

It seems that not many people have chosen the diesel version of the Haval H5, and this result is expected; Because the diesel engine is characterized by high noise and low power, there is no need to repeat the characteristics of noise, low power equals poor power, which may be a knowledge point that only diesel car users really understand! The diesel engine is characterized by high torque but low speed, and the power is obtained by multiplying the torque and the speed and dividing it by a constant, so the power must be low if the speed is low, and the low power is equal to the small horsepower. The maximum torque of the Haval H5 diesel version is 360-400Nm, and the maximum power is 122kW, which is far lower than the standard of a 2.0T gasoline engine.

Therefore, diesel engines with poor power and high noise are almost not used in passenger cars, and off-road vehicles with diesel engines such as Chase Territory or Isuzu Ranger are unpopular cars, and the latter has not had sales data for a long time; Of course, the fuel consumption of the diesel version is indeed low, and the user test fuel consumption of the Haval H5 diesel version is 9.81L/100km, but the sales data seems to indicate that most prospective owners are just talking.

Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?
Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

Positioning of the Haval H5

The cheaper the off-road vehicle, the worse the sales, that's the rule.

The early discontinuation of the Haval H5 was naturally due to low sales, and the sales of the BJ40 off-road vehicle were also low, but the higher-priced Tank 300 became a best-selling car; The popularity of imported Jeep Wranglers, which are more expensive, has continued unabated, and sales of the recently launched JMC Ford Fierce Horse have also increased.

Why is it that the more expensive the off-road vehicle, the higher the sales and popularity?

The reason is that the NVH and power experience of the diesel version are poor, and the fuel consumption of the gasoline version is high, and mainstream car users can not accept high fuel consumption, and medium and high-end car users can accept high fuel consumption, so only medium and high-end off-road vehicles are likely to become best-selling cars. The sluggish sales of the Haval H5 are not due to the shortcomings of the vehicle itself, but its price positioning determines the result.

Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

The Haval H5 has only one game-breaker, but it is unlikely to be achieved in the short term.

This is a cliché, and the Haval H5 is only likely to become a best-selling car if it uses the Hi4 four-wheel drive system used by the Haval Raptors, because the Hi4 is a plug-in hybrid four-wheel drive system; It is characterized by the fact that the car does not use oil at ordinary times, the fuel consumption is low for long-distance driving, and the cost of using the car matches the needs of mainstream car users.

Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

However, there is no relevant news so far, and the possibility of the Haval H5 Hi4 appearing is very small.

Therefore, Haval H5 is only recommended for car enthusiasts with commercial needs to choose, otherwise it is likely to regret it, you must know that off-road vehicles are still niche models after all, and the value retention rate is very low. At the beginning, the author also had a high fuel consumption fuel car, the fuel consumption in the urban area will exceed 20 liters, the final value retention rate of this car is not even 30% of the original price, but the age of the car is very short and the mileage is less than 100,000 kilometers, this is the price of choosing a high fuel consumption fuel vehicle.

Why is it difficult to increase the sales of Haval H5, and where have the prospective owners of the diesel version gone?

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