Introduction: At a time when sleep problems are becoming more and more serious, MPE smart beds have successfully promoted the 618 renewal activity with innovative technology and high-quality services, which has not only achieved a substantial increase in sales, but also brought consumers an intelligent deep sleep experience.
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The time and place are favorable, and the smart home industry is moving towards a new era of green intelligence
Recently, the "2024 China Sleep Health Product Innovation and Consumption Insight Report" shows that more than ninety percent of the population is facing varying degrees of sleep problems, and the demand for high-quality sleep products has become an inevitable trend, which has also promoted the vigorous development of the sleep economy. According to the data, the market size of China's sleep economy industry will reach 495.58 billion yuan in 2023, a year-on-year increase of 8.6%, and it is expected to exceed 650 billion yuan by 2027.
In this context, the state has issued policies such as the "Notice on Several Measures to Promote Home Consumption", which provides a clear market prospect for the development of smart homes, emphasizes the importance of green environmental protection, and promotes the development of products in the direction of green and intelligent. MPE Smart Bed actively responded to the call of the country and launched the "618 Trade-in" activity on May 25 to encourage consumers to experience the comfort and convenience of smart sleep at a low cost.
MPE smart bed "618 with the old renewed" activity to achieve good sales results
During the event, MPE smart beds received nearly 10,000 replacement applications, and the sales of new beds surged by 500% compared with the same period last year, and some star products were in short supply. Through cutting-edge technologies such as 6-minute smart sleep and AI sleep monitoring, MPE smart beds have helped thousands of families improve sleep quality, demonstrating its leadership in the field of smart sleep.
Blossoming in many places, online and offline linkage, deepening the spread of the concept of deep sleep
In order to promote the concept of deep sleep, MPE smart bed has held new and old customer appreciation meetings in Chengdu, Kunming, Guiyang, Xi'an, Changsha, Fuzhou and other cities to form a radiation effect and promote the concept of deep sleep in an all-round way. At the same time, the company also participated in the Shanghai Home Expo and Wenzhou Home Expo, showing the latest technology and design concepts, which has received wide attention from the industry.
On the online side, the MPE Smart Bed has been exposed more than 3.2 million times on news portals and new media platforms such as Douyin, which has greatly increased the participation and coverage of the event.
Looking to the future, MPE will continue to deepen the field of smart sleep
Since its inception 19 years ago, MPE has always been at the forefront of sleep technology, not only as a pioneer of smart beds, but also as an active advocate of the concept of deep sleep. With core technologies such as 6-minute smart sleep, AI intelligent adaptation mattress, and space weightlessness technology, MPE continues to lead the technological innovation and development of the sleep industry. As the designated brand of the Training Bureau of the General Administration of Sports of China and the China Astronaut Research and Training Center, and has established strategic partnerships with Huawei, Xiaodu, Xiaomi, Morgan and other whole-house smart brands, MPE has demonstrated its deep heritage and extensive influence in the field of smart sleep. The success of the "618 Renewal" campaign marks another milestone for MPE in satisfying consumers' quest for high-quality sleep. In the future, MPE will continue to uphold the corporate mission of "Smart Sleep, Healthy China", rely on technological innovation and service optimization, provide more high-quality smart sleep solutions for the market, protect the healthy sleep of every consumer, and contribute to the construction of a healthy China.