In recent years, the price war of domestic new energy vehicles has been escalating, even affecting the once high-ranking luxury brands. Nowadays, the price of many models of Mercedes-Benz and other brands on the sales platform has dropped by more than 100,000 yuan compared with the guide price, and the decline has generally reached 40%. This is a direct result of the all-out offensive of domestic cars in the domestic market. Next, let's take a look at a few representative models.
The steering wheel design of ZEEKR 001 is inspired by racing cars, with a full feel and moderate size. The UI design of its full LCD instrument cluster enables the driver to easily obtain vehicle information, while the 15.05-inch 2.5K floating central control screen with Qualcomm 8295 chip greatly improves the overall quality, and the intelligent experience has reached the mainstream level of the industry.
The new ZEEKR 001 is also equipped with an AR-HUD head-up display system as standard, which is very friendly to the driver. The whole car is equipped with high-end configurations such as power distribution suction doors, electric trunks, keyless entry of the whole car, adaptive high and low beams, and 5G Internet of Vehicles. In addition, the front and rear seats support multi-directional electric adjustment, heating, ventilation, and massage functions, and are equipped with 28-speaker Yamaha audio, multi-color ambient lighting, and heat pump air conditioning, which is very luxurious. In order to attract more consumers, ZEEKR has launched free charging rights with a total value of up to 14,700 yuan and electric card discounts worth 1,400 yuan, and car buyers can also participate in a 100% winning lottery, which greatly enhances market competitiveness.
Although it is a foreign brand, the impact of Model Y on traditional fuel vehicles should not be underestimated. Its front design is exquisite, the overall calm, and the elegant headlight design caters to the tastes of young consumers. The vehicle is equipped with LED daytime running lights, front fog lights, headlight height adjustment, automatic opening and closing, adaptive high and low beams, and other functions. THE BODY SIZE IS 4750MM1921MM1624MM, WITH ROUNDED SIDE LINES, FASHIONABLE AND SPORTY SHAPE, AND LARGE-SIZE THICK-WALLED TIRES, WHICH IS VERY VISUALLY IMPACTFUL. The rear design echoes the front face, and the taillights are stocky and powerful, making the whole simple and unpretentious. The Model Y is equipped with a fixed-ratio gearbox, which accelerates to 100 km/h in just 3.7 seconds, and the discount in some areas can reach 20,000 yuan.
The Han EV currently offers a maximum discount of 30,000 yuan, and continues to follow the design language of the EV Dragon Face, with a continuous headlight cluster on the front face, blackened trim on the left and right sides of the front bumper, and a blackened air intake and lower shovel on the front lip. In addition, the body color has been added to the "Twilight Mountain Purple" and "Silver Glaze White". The Han EV is equipped with the Yunnan-C intelligent body control system, which scans the road surface and the surrounding environment in real time through sensors, and can complete suspension adjustments in milliseconds, providing the best comfort and handling.
The technological progress of domestic new energy vehicles and the adjustment of market strategies have made these models attract the attention of a large number of consumers with very competitive prices and rich configurations. In the future, the competition in the new energy vehicle market will only become more intense, and consumers will benefit from this and enjoy more high-quality and cost-effective travel options.