In the era of electric vehicles, the new forces of car manufacturing have become one of the beautiful landscapes, especially under the temptation of huge dividends in the industry and capital markets, and new electric vehicle brands are "born" almost every once in a while. Of course, there must be competition in the market, and because of the better popularity and sales results, "Wei Xiaoli" is unanimously regarded as the first echelon of new forces, showing a three-legged situation.
However, what I didn't expect was that the pattern of the top three new forces has changed a lot in the past two years. Among them, the ideal car of "taking off your pants and farting" is selling more and more, with sales exceeding 30,000 units in May; NIO has also stabilized at the forefront of new forces, with sales exceeding 20,000 units in May; However, Xiaopeng Motors, which was once in full swing, is getting worse and worse, with sales barely exceeding 10,000 units in May, and this is still the sum of its six models.
In fact, it is not new for Xpeng Motors to gradually fall behind in the new forces, and the most direct reason for this situation is product problems. For example, the once best-selling Internet celebrity car Xpeng P7, in the face of new players such as seals, ZEEKR 001, and NIO ET5, the competitiveness is no longer obvious. In addition to the P7, the Xpeng G6, which has high hopes, has not been able to be sought after by consumers, and there is no hot-selling model, which is the most embarrassing problem that Xpeng is currently facing.
In order to solve this dilemma, Xpeng is actually trying to break the game, that is, trying to lower the threshold to improve product competitiveness, and Xpeng MONA M03 has a heavy responsibility and will be officially launched in early July. So what is the origin of this car? It is the first model of MONA, a sub-brand of Xpeng, positioned as a pure electric compact car, jointly built by Didi and Xpeng, and will be sold to business vehicle demanders such as ride-hailing companies in addition to ordinary consumers.
Judging from the official pictures given, Xiaopeng MONA M03 adopts a younger design language as a whole to build, the T-shaped headlights are full of a sense of science and technology, and the front of the car is equipped with a fully integrated active air intake grille, which can intelligently adjust the opening and closing according to the vehicle speed, and can enhance the heat dissipation of the motor when it is opened, and can improve the wind resistance performance after closing. From the side, the new car has a hidden door handle design, and blue smart driving indicators appear on the front fenders. The rear of the new car adopts a T-shaped taillight design, which echoes the end and end, and the slightly upturned ducktail makes the rear look more dynamic.
In terms of other information, the battery suppliers for MONA's first car include BYD, which will have a range of more than 500 km. In addition, He Xiaopeng previously said in an interview that Xiaopeng will transform MONA with a Fuyao architecture that includes XNGP (full-scene intelligent assisted driving) and X-EEA3.0 electronic and electrical architecture.
There is no doubt that Xpeng is still particularly interested in the sub-brand MONA. After all, you should know that the MONA brand is lower-end, and its first model will be a compact pure electric car with a price of 10-150,000 yuan, but at such a price of more than 100,000 yuan, it can be equipped with Xiaopeng's intelligent driving system, which can often be seen in models up to 250,000 yuan, and it can be said that Xiaopeng is also "unscrupulous" for sales.
It's just that the first car of MONA M03 is designed by Didi, and Xiaopeng focuses on R&D, production and after-sales, which is inevitable that MONA's first car will become an online car-hailing situation, which may also have a negative impact on Xiaopeng, after all, who would have thought that the former Xiaopeng car would also come to Didi?
Write at the end
The new energy vehicle market cannot be static, especially in the highly competitive field of new forces, once your product can not win the favor of consumers, it is likely to be eliminated. The launch of Xpeng MONA is an important layout of Xpeng Motors in the parity market, and in this market segment, its competitors have also become BYD, Aion and other brands, so whether MONA can have an impact on it and whether it can help Xpeng's sales rebound, we will wait and see.
"The picture comes from the Internet, if there is any infringement, please contact to delete"