In the era of online shopping, behind the frequent returns of women's clothing
Preface
With the rapid development of the Internet, e-commerce has become an indispensable part of people's lives, and various e-commerce platforms provide great convenience for consumers, especially in the field of shopping, consumers no longer need to go to the physical store in person, they can easily buy their favorite goods. However, in recent years, with the rise of e-commerce platforms, more and more physical women's clothing stores are facing a huge dilemma, because more and more consumers are more inclined to buy women's clothing online, and the phenomenon of random returns is becoming more and more common.
First, brick-and-mortar women's clothing stores are facing difficulties, and consumers are more inclined to shop online
With the rise of e-commerce platforms, more and more consumers have begun to try to shop online, compared with traditional physical stores, online shopping has more advantages, such as a richer selection of goods, a more convenient shopping experience, and can save a lot of unnecessary time costs, so in the case of the same goods, many consumers prefer to choose to buy online, and for women's clothing, the range of choices online is much larger than that of physical stores, and there are many unique ways to match to meet the needs of different consumersAs a result, more and more consumers are trying to buy women's clothing online, which also makes more and more physical women's clothing stores face the dilemma of survival.
Second, the reason for the frequent return of e-commerce women's clothing
When shopping for women's clothing online, it is becoming more and more common for consumers to return goods at will, so what is the reason for this phenomenon? The main reason is that the goods are not the right version, many consumers in the online shopping for women's clothing, will always feel that the network map and the real thing is very different, some even completely different two clothes, which makes consumers feel very disappointed, can only choose to return it, the size standard is not a very big problem, sometimes the same M size clothes, the effect of wearing is completely different, which brings a lot of trouble to consumers, and the existence of these problems, To a large extent, in order to pursue profits, some merchants choose inferior fabrics, and they do not spend too much thought on version design, so such a problem occurs.
In addition, impulse consumption is also an important reason for frequent returns, many consumers now place orders based on temporary preferences when shopping online, and few people will rationally choose the goods they really need, so when they receive the goods, they find that they don't like it very much, or can't wear it at all, the only option at this time is to return it, and there are more and more such situations, which has also brought great trouble to the e-commerce platform.
3. Buying women's clothing online requires many explorations
For consumers, it is not a very easy thing to buy women's clothing online, it is not a simple thing to find a store that suits you, it is likely to need to go through many attempts and explorations, because the style of each store is different, and the texture will be very different, so it is not easy to find a store that meets your own style and has good quality, it takes a lot of time and energy, and in this process, frequent returns are also unavoidable. This has undoubtedly brought a lot of trouble to both consumers and merchants.
Fourth, how to reduce the occurrence of frequent returns
For consumers, if they want to reduce the occurrence of frequent returns, they need to become more rational, stop blindly impulsive consumption, you can learn some knowledge about sizing in advance, understand that the size standards of different brands are different, and you can also understand the quality of fabrics through some evaluations, so that you can more accurately choose the goods you need, and you can also choose some stores with a good reputation, so as to avoid returns due to quality problems to a certain extent.
For e-commerce platforms and merchants, they should also be aware that behind the return of consumers, it is because they are not satisfied with the quality and style of the goods, so they should pay more attention to the quality and size of the product. In this way, the problem of mismatched versions can be reduced to a certain extent.
V. Conclusion
It can be said that the phenomenon of random returns has become a norm in the era of online shopping, and behind this, both consumers and merchants need to change, only the two sides work together, in order to find a more reasonable solution, and hope that in the near future, consumers can be more rational online shopping, and merchants can also provide more high-quality goods and services, so as to create a good shopping environment together.