BMW's annual small maintenance is less than 1,000 yuan, can you believe it?
Recently, at the BMW After-sales Service Quality Experience Day, he intuitively felt BMW's care and service for car owners, as well as the high quality of original spare parts. With the phrase "relax, I am here", BMW conquered the "quality experience officer" of BMW owners, including Brother Yulu, and deeply felt BMW's service concept and professional strength of "responsibility first, long-term companionship".
Responsibility first, passive to active
As a 100-year-old luxury brand, BMW's success stems from the pursuit of safety and quality, and after-sales service is an important part of it. Through the introduction of the Proactive Care Service, BMW has changed its service from "passive" to "proactive": when there is a problem with the vehicle, it will intervene in the problem earlier and more proactively, take the initiative to remind, eliminate problems and risks at the front end, and ensure that customers have no worries about maintenance, accidents, maintenance, breakdowns, and rescues.
Safe and reliable, rest assured to hand over your car to BMW
The level of after-sales maintenance service can deeply reflect the professional ability of the brand, and it is also a key part of deepening the adhesion between the owner and the brand. The "BMW Strict Selection" original high-quality parts and accessories are durable, reliable and safe, so that car owners feel at ease.
For example, by smashing the windshield at the scene, you can see the difference between the original BMW film and the non-original film, and the glass fragments produced by the original factory will not cut the occupants of the car after being glued to the film, and the safety protection is more in place. In addition, BMW's original film also performs better in terms of thermal insulation effect, effectively blocking ultraviolet radiation.
Including the original glass water provided by BMW, because it is concentrated, it can be diluted, and the price of more than 30 yuan is very cost-effective, which is really unexpected. The reasonable price and the service of the luxury brand make BMW owners feel the sincerity and reliability of the official after-sales service.
Online service, remote control process, BMW service continues to innovate
As digitalization continues to evolve, BMW has created a seamless customer experience from online to offline. BMW owners can enjoy online appointment service, door-to-door pick-up and delivery, and real-time synchronization of vehicle maintenance progress in the "chat room" of the e-workshop, so that owners can rest assured that they will hand over their car to BMW. Including online payment, it can further save the time cost of car owners and users.
In summary, BMW's seamless connection between online digital tools and offline service processes makes the after-sales service experience of car owners better, which also reflects BMW's innovative side.
Because of professionalism, so trust
BMW's professionalism and reliability are reflected in its comprehensive dealer network, and it is inseparable from professional and continuously improving after-sales technicians and talents. It is understood that BMW covers more than 700 dealerships and service outlets in 315 cities across the country.
BMW is well aware that the most important support for service quality is a high-level after-sales service team. Therefore, through innovative forms of training and after-sales skills competitions, BMW has trained and selected 3,683 service consultants with new energy certification and 2,433 technicians with high voltage certification, making a strong endorsement of new energy maintenance capabilities.
It can be seen that the nationwide promotion and innovation upgrade of the "BMW Network Innovation Project" has brought consumers a comfortable and warm service experience.
Write at the end
In order to sell cars, many brands spend a lot of energy on the pre-sales link, in order to attract consumers to buy. But the after-sales service is a mess, and he is the shopkeeper. But for a luxury car company like BMW, "responsibility first" is its core value. Even in today's rampant price war, we must adhere to warm service, do difficult and correct things, and be a "good friend" to accompany customers. "Relax, I'm here", BMW impresses every owner with sincere service. (Text/MANGO)