When you think that you need to "standby" for a long time to grab tickets and arrange your itinerary in advance before you can walk into the palatial theater to feel the charm of the performance, watching a performance on the riverbank has become as ordinary as "going to the restaurant".
Happy Twist Jiqing Theater, Laughing Talk Show Club, Dinner Comedy World...... The small theaters that are blooming everywhere are gradually entering the large and small business districts on the riverbank.
Entering the theater to seek relaxation and decompression has gradually become a form of entertainment for contemporary young people.
With the improvement of the status of drama life among the new consumer subjects, many business districts have also taken this opportunity to achieve self-breakthrough and complete the extension of the new business format of "business district + theater".
While increasing the audience's opportunities to experience drama, it also promotes the development of the influence of theater culture in life.
Compared with theater performances with ticket prices of more than 100 yuan, you can buy a theater performance ticket for dozens of yuan in the business district, and the immersive performance, convenient geographical location and cost-effective price are also more popular among young people.
This new business model of "business district + theater" not only increases the opportunities for young people to experience drama, but also promotes the creation of a cultural atmosphere for drama performances.
At the Hankou Historical and Cultural Exhibition Center on the riverbank, "Happy Twist" officially launched the performance season of Wuhan's first themed experiential stage play "Stealing Hearts Dinner".
At the banquet at Jiqing Restaurant, the audience turned into "guests" who came to participate in the banquet, and the high-frequency interaction with the actors became a part of the performance.
At your doorstep, you can experience the ultra-authentic "hemp-style" humor that has been on the immersive best-selling list all year round, and it attracts tourists from all walks of life at home and abroad to come to Han to watch and experience.
As a local comedy club in Wuhan, Kaifan Comedy has been established for 6 years. In 2023, the new theater of Kaifan Comedy, "Kaifan Comedy World", will be stationed in Wuhan Tiandi Yifang South Hall, and many "OG" such as Zhou Qimo and Shi Yan have come to open special shows.
With the popularity of many years of accumulation, last year a "Flash Comedy Festival" was held for more than half a month, inviting national comedy stars to perform in Han, and there was even a hot scene of "second light when the ticket is opened".
On weekend nights, when the scene bursts and the audience laughs one after another, the small theater on the same floor is staging a wonderful immersive drama or cross talk.
A comedy label with Wuhan genes, sure enough, the immersive interactive drama "The Temptation of Kilimanjaro" perfectly combines reasoning and comedy, and the word of mouth is "bursting", and the "National Tide Cross Talk Conference" perfectly integrates authentic Chinese flavor and cross talk, showing the customs and customs.
Compared with the traditional theater space, the theaters in the business district have a stronger sense of scene, participation and socialization, and the ticket price is more affordable, which injects more vitality into the development of cultural consumption in the business district, which also means that the theater performance is no longer "shelved", but more daily.
In the past, the theater was basically an independent theatrical performance space with a strong sense of ceremony, but there were few surrounding facilities.
Watching a favorite show in a traditional theater sometimes requires booking tickets and preparing for them a few days or even more in advance. Therefore, in many cases, watching a show is a major consumption decision, with high prices, long decision-making time, and low frequency of movie-watching.
These small theaters distributed in the business district have performances every week, and when you meet the right time and favorite times, you can enjoy a cultural feast by placing an order.
For example, in the Happy Twist Jiqing Theater, you can interact with the actors while eating dim sum. This laid-back atmosphere fits well with the immersive comedy style that emphasizes interaction and improvisational "memes".
Sure enough, the drama Yimingtang integrates drama, script killing, live house, etc., and the business format is richer and more diverse.
The Wuhan Talk Show Theater, a laughing comedy that settled in X118, is a talk show tailored for young people, and the live performances of the talk show can make you feel the charm of comedy.
As a gathering place for hipsters, X118 can be one-stop for eating, drinking, playing, entertaining, and shopping.
Nowadays, the theater has entered the business district, the consumption scene is more abundant, the time efficiency is higher, and the convenience brought by the shopping center has made the original "spring and snow" drama no longer "high and low", and increased the frequency of the audience entering the theater.
"On weekend nights, when we have dinner with friends at Yifang, we will take a look at the talk show tickets for the dinner comedy, and buy one to see if we like it, and all the activities can be completed here, which is very convenient." Xiao Chen, a fan of the comedy of the meal, said.
At the same time, as a new type of cultural consumption in the shopping mall, the theater has unique cultural and artistic attributes, which can not only create the artistic tonality and young and fashionable atmosphere of the business district, but also drive the improvement of the surrounding commercial consumption level.
The "two-way rush" between the theater and the business district will jointly create a traffic "gathering" field.
As the saying goes, "goods to Hankou live, drama to Hankou red", the riverbank has a rich cultural accumulation of performing arts.
From the "opera wharf" where a variety of operas are in full bloom, to the rise of traditional theaters, and then to the rise of new immersive and interactive performance spaces and new business formats, the "opera wharf" culture on the riverbank is taking on a new atmosphere.
The new format of "business district + theater" allows theater to integrate into urban life and get closer and closer to the audience.
This kind of cross-border integration will undoubtedly open up a new life of cultural consumption on the riverside.
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Curated | Propaganda Department of the District Party Committee
Edited | Li Peiwei, She Biying
American Editor | Li Peiwei
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Produced by | Propaganda Department of Jiang'an District Committee of the Communist Party of China Jiang'an District Financial Media Center
Email | [email protected]