On June 28th, the public brand of Hekou region "Neighbor River Companion" was officially released, which marked the official establishment of the public brand image of Hekou region with the connotation of "Yunnan Reguo • Zhenhe Taste". County leaders Lu Guangrong, Yang Qing, Zhang Meng, responsible comrades of the State Bureau of Commerce and relevant departments of the county, representatives of some enterprises and representatives of e-commerce practitioners attended the press conference.
The scene of the press conference of the public brand "Neighbor River Companion" in the estuary area
At the press conference, the leaders who participated in the event jointly unveiled the public brand "Neighbor River Partner" in the estuary area, and awarded licenses and issued authorization certificates to the first batch (5) of "Neighbor River Partner" brand users in Hekou County.
The scene of the awarding ceremony
It is understood that the regional public brand of "Neighboring River Companion" takes "Yunnan Hot Fruit • Zhenhe Taste" as the connotation, and takes Hekou National Gate Port, meter-gauge train, Yunnan-Vietnam Railway, and Hekou characteristic tropical fruits as creative elements, focusing on promoting Hekou's local characteristic agricultural products, customs and cultural and creative products, symbolizing the use of mountains and rivers to give good things to everyone, and has the implication of accompanying the world. The release of the regional public brand will form a linkage with the regional public brand of "Honghe Jiuhong" in Honghe Prefecture to form a "mother and child" trademark system, which will establish the image of the city, build a product cooperation platform and media communication platform, enhance the cultural value and market competitiveness of the brand, and promote the development of the county's agricultural special industry and related industries into new vitality.
The participants asked about the relevant situation of special agricultural products
During the press conference, the person in charge of brand planning of "Neighbor River Companion" interpreted the brand concept, and the participating leaders and guests visited and tasted the on-site live broadcast of helping farmers in the tasting area and live broadcast room.
Live broadcast of special agricultural products
Deng Yongzhen, a staff member of the People's Government of Yaoshan Township
"It is a great honor to participate in this on-site conference of regional public brands, we not only brought products related to Yao embroidery, but also brought special agricultural products such as thousand-year-old tree tea, white ginseng mushrooms, passion fruit, mangoes, etc. I hope that through this activity, we can promote the special agricultural products of Yaoshan Township. ”
Photo/text: Tao Sainan, Yang Wenguang