Honda e:NS2 Hunter Light Launch, 159,800 up, do you still believe in Light?

Playing with the car professor

2024-06-30 15:20Creators in the automotive field

On June 25, Dongfeng Honda held a press conference to announce the official launch of its new car e:NS2 Lieguang (hereinafter referred to as Lieguang). This is a pure electric compact SUV that Dongfeng Honda has high hopes for, with a hatchback design and a guide price range of 159,800-209,800 yuan. As one of Dongfeng Honda's most blockbuster pure electric new cars this year, this car is almost a different way in terms of publicity, others are cooperating with celebrities to make endorsements, or co-branding with well-known fashion brands, it found Ultraman to do co-branding, yes, it is the animation character that children are familiar with.

Aside from the joint Ultraman's marketing actions, we analyze the product power alone, what are the advantages of this Lieguang product power? How competitive is it in the current market?

A hatchback with practicality paramount

In fact, although the official definition of Hunter Light is SUV, this car is actually more like a 5-door hatchback in the traditional sense, that is, a hatchback. Lieguang is a car built by a Chinese team from the inside out and sold for the Chinese market, and it has no sister models overseas. In the future, the car will even be sold abroad to other parts of the world. So in a sense, although Hunter Light hangs the Honda LOGO, this is not a Japanese car, but a real domestic car.

The body size of Lieguang is 4788*1838*1570mm, and the wheelbase is 2735mm, which is a very standard compact car body, especially its car height, which is actually closer to the car height of a sedan, rather than the size of a typical SUV. Hunting Light is quite recognizable in appearance, with a strong sense of design of various lines on the body, and the interior is also newly designed, which is different from Honda's existing pure electric models. And whether it is the exterior or interior design, it may become the design trend of Honda's pure electric vehicles in the future.

Although the exterior and interior look more dynamic and technological, Lieguang is actually a practical-oriented model. It has a large tailgate opening and kick-in doors, and the rear seats can also be flipped over, creating a considerable cargo space.

As a 150,000-level positioning car, it is equipped with an ANC noise reduction function that realizes noise reduction through the horn, equipped with 4-door laminated soundproof glass, and a 12-speaker BOSE audio. At the same time, Lieguang is also the first car equipped with an intelligent heating system in Dongben, and it is also the only model in the same class to be equipped with this system. According to the official introduction, this heating system can not only provide better heating effect in winter, but also reduce the negative impact on battery life as much as possible.

As for these things such as smart car machines, Hunting Light is naturally not absent, and it has all the functions it should have. And it is worth mentioning that Hunter Light is also equipped with a real-time cockpit monitoring system, which can realize functions including rear seat monitoring, child protection and legacy reminders. There are also functions such as selfies in the car and automatic uploading of photos in the car in the event of an accident.

Not with power as a selling point, but caring enough

Obviously, the Hunter Light is a family-oriented car, and it doesn't emphasize power, so there is no need to expect 0003-4 seconds, comparable to the horsepower of a sports car. Although the power is not a selling point, it does a really good job of domestic needs. The L2 driver assistance system, the all-round airbags that are standard in all models, etc., are all configurations that are very suitable for the needs of families.

And it is worth pointing out that Lieguang is not an oil-to-electric car, but a serious car based on an advanced pure electric platform, which is based on the Honda e:N Architecture architecture, which is a pure electric platform developed by Honda itself, and will also use this pure electric platform in future Honda pure electric vehicles.

postscript

In fact, it can be said that Dongfeng Honda e:NS2 Lieguang is a very pure family car, and most of its superior product strength is almost designed around family needs. Such a car is currently necessary in the market, and we also believe that Hunter will be able to achieve quite good market results.

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