Recently, a well-known female Internet celebrity was banned by the platform for being too bold in her way of displaying underwear products when she was selling underwear products on the live broadcast platform.
It is reported that recently, during the live broadcast of the well-known Kuaishou female Internet celebrity "Dark Lori Damei" at night, she wore a short and simple suspender shirt on her upper body, showing off her sexy career line, her good figure at a glance, taking a full-body selfie, she is also fat and meaty, I dare not think that this is a hot mother of three babies!
This incident is not only the misconduct of individual Internet celebrities, but also a common problem faced by the current online live broadcast industry. As live streaming has become an emerging e-commerce model, more and more Internet celebrities and celebrities have joined it, and the fierce competition has led some anchors to take extreme measures in order to attract attention and increase sales. This not only poses a potential negative impact on the youth group, but also causes certain damage to the social atmosphere and the online environment.
As a new medium, the rapid development of webcasting has brought regulatory challenges. How to ensure the healthy development of content while ensuring freedom of speech and innovative expression is an urgent problem to be solved. In this regard, the relevant authorities have strengthened the supervision of online live streaming platforms and issued a series of regulatory measures, aiming to guide the live broadcast industry to develop in a healthier and orderly direction.
This incident also reminded the majority of netizens that cyberspace is not a place outside the law, and everyone should consciously abide by online ethics and legal provisions to jointly create a clear online environment. For live broadcast platforms, it is also their unshirkable responsibility to strengthen content moderation and anchor management to prevent the recurrence of similar incidents.