Euro 2024 kicks off on 15 June, with the 30-day European Football Championship kicking off on 15 July.
The past half month of the event,As of today,The author's circle of friends is still hot to be swiped by the European Cup,Among them,Not only how a certain team throws sweat on the field、The key to win,There is also the flickering around the stadium"Hisense5G central air conditioning is far ahead"Fence advertisement。 In fact,This is the third time that Hisense central air conditioning has joined hands with the European Cup。 From the obsession with sponsoring top sports events,We can intuitively capture Hisense's central air conditioning layout market"Three strategic blueprints":Global strategy、Big brand strategy、Long-term strategy。
The global strategy of "going out".
Although the European Cup also has a huge influence in China, it is undeniable that its main audience is still concentrated overseas. Therefore, sponsoring the European Cup,It can be regarded as a strong demand for Hisense central air conditioning to go to sea。 As China's earlier "going out" enterprise,Sponsor the European Cup for three consecutive years、Sponsor the World Cup twice,Behind it is Hisense's unswerving belief in building a global independent brand。 As a domestic brand,Hisense central air conditioning bravely undertakes the important task of innovation,While providing users with high-quality products and services,It also insists on spreading Chinese culture to the world。 The results are gratifying:In each sponsored event,Hisense has relied on the global influence of top events,Let the world see Hisense central air conditioning as a "new national product"Champion strength,Improve competitiveness in the international market。
At the same time,Hisense central air conditioning is well versed,Sponsoring the European Cup is only"external force",Practice the "internal strength" of technology and products,In order to expand the territory in the global market。 Therefore,The European Cup is a stage,It is"Examination room",It will be extremely rigorous to test the advancement and reliability of Hisense's central air-conditioning technology。 In order to ensure that the products meet the needs of overseas markets, Hisense spares no effort from R&D to manufacturing. Take the Hisense 5G+Glory home series products, which are the official designated central air conditioners of the 2024 European Cup, as an example, the unit is innovatively equipped with"ThinkAir"Air active management system,Change the behavior mode of passive execution and mechanical instructions,It can actively and efficiently participate in the construction of healthy air solutions for the whole house,It is also an all-round air butler with subjective awareness and thinking ability,Always meet the multi-dimensional comfort of temperature, humidity, oxygen and oxygen for the whole family,Provide healthy and good air。 The excellent performance of this product also provides a strong support for its operation in the global market.
In addition, it can also be found,In the previous Qatar World Cup,Hisense had played"The world's second, Hisense first"and"Made in China, work together"The slogan,And this year's slogan in the green field of the European CupHaixin was changed to:"China first,More than the world's second。 These slogans not only reflect Hisense's international ambition and confidence,It also more intuitively reflects the rise of its global market share。
Hold high the brand strategy
To create a characteristic marketing model,It is the key to Hisense central air conditioning to leverage the value growth of the industry during the deep cultivation of the market。 With the marketing opportunity of the European Cup,Hisense central air conditioning once again realized"Huge exposure",Set off an unprecedented channel empowerment boom in the industry with a thunderous momentum。 The brand action and marketing rhythm are stronger and stronger round by round, and it has achieved "far ahead" in the industry. It is worth noting that,Hisense central air conditioning's marketing measures are not limited to fence advertising on the European Cup stadium,Also in Shanghai、Beijing、Guangzhou29City,Shanghai Hongqiao Station、Guangzhou South Railway Station、Beijing South Railway Station、32High-speed rail stations and 105Media points are simultaneously launched Hisense5G central air conditioning and European Cup large-screen advertising。 In addition,Hisense central air conditioning launched in Wuhan high-speed rail station3DTeeee-jerk large screen,Through scientific and technological innovation combined with interesting and cute digital character images,Create a personalized visual space experience,Attract a large number of passengers to stop and watch。
A good brand image undoubtedly has a strong sales force. Through the marketing of the European Cup,As well as a variety of publicity activities at the high-speed rail station and multimedia platform,Hisense central air conditioning not only extends the influence of event sponsorship,It also extends its influence to the various sales nodes of channel providers,Realize the coordinated development of sales and market,Provide strong support for dealers to develop customers。 Of course, this kind of sales assistance is not limited to the event period, but will continue to empower dealers in the future market development.
Long-termism as always
Long-termists are the ones who can win sustainably. As mentioned above, Hisense central air conditioning is not the first time it has appeared on the green field of the European Cup, but it is a strategy that it continues to choose to invest in long-term investment in world-class events with significant influence. From the first cooperation in 2016, to the continued cooperation in 2020, and then to further cooperation in 2024, the fate of Hisense central air conditioning and Europe's top football events has gradually deepened, forming a strong binding relationship. Isn't this a microcosm of Hisense's central air conditioning's adherence to "long-termism"?
In fact,For the exploration of 5G products,It is also the fruit of Hisense's central air conditioning's adherence to long-termism。 Since 2015,Hisense central air conditioning has been committed to researching5G applications,2017In the industry5G Internet of Things (NB-IoT) module was launched,2018Independent research and developmentNB-IoT module,And access to telecom5G private network,2019Launched the industry's first 5G Internet of Things central air conditioner。 In 2024, Hisense central air conditioning has launched a 5G+ Glory home central air conditioner equipped with ThinkAir's active all-healthy air solution. As soon as the series was launched, it was widely recognized and praised by the market. These achievements are due to its long-term adherence to the forward-looking insight into market demand and the continuous polishing of its own product technology, so that it can show firm confidence on the stage of the international European Cup.
Standing on the stage of the top event of the European Cup, we have seen the firm determination of Hisense central air conditioning to develop globally, as well as the confidence of benchmarking against the world's first-class. In the future,We have more reason to believe that Hisense central air conditioning will continue to bloom on the global stage through a global strategy、Big brand strategy、Long-term strategy。