1905 Film Network News Recently, the expert seminar on the summer movie "Falling Dust" was held in Beijing. The meeting was presided over by Tian Yuan, deputy director of the Film Creation Guidance Department of the Film Art Center of the China Federation of Literary and Art Circles, and leading experts from Beijing, relevant leaders of Guangdong Province and representatives of the main creators of the film attended the event, and jointly discussed the creative experience, practical significance and publicity strategy of the new Chinese-style Chinese comic blockbuster "Falling Dust".
The animated film "Falling Dust" is directed by Zhong Ding, based on the folklore of the Cowherd and the Weaver Girl, which tells the story of the descendant of the Weaver Girl, Jin Feng, who descends to the earth to subdue the stars, accidentally meets the girl Xiaofan, and reaches the "Star-Collecting" alliance with one person and one god, and starts a high-burning human adventure together.
Zhong Chengxiang, a librarian of the Central Museum of Culture and History and a famous literary theorist, said that the story of the Cowherd and the Weaver Girl reflects the excellent traditional Chinese culture passed down from generation to generation, and the animation highlights the freehand beauty of oriental aesthetics and the romance that belongs to the Chinese. "You've picked a good spot, and it's challenging."
Yin Hong, vice chairman of the China Film Association, vice chairman of the China Literature and Art Critics Association, and professor of Tsinghua University, said that the film embodies the oriental world view, the 28 constellations, and the division between the divine world and the human world, which itself represents the Chinese's imagination of the world. The film also presents the concept of oriental heroes, who are often linked to family, emotion and reputation, and the film creates a hero who combines gods and men, reflecting the unique charm of oriental aesthetics.
Gu Guoqing, head of the China Film Overseas Promotion Company, praised the film for shaking the summer file, the 28 stars and the Cowherd and the Weaver Girl are cleverly combined, and the word "love" runs through the whole movie, "The poem of "Thirty Thousand Miles of Chang'an" last year, and the love of "Falling Dust" this year are the best in Chinese culture. I think this is the most domestic film in the summer file of Chinese films. “
Liu Jingmeng, deputy director of the Activity Management Department of the China Film Association, evaluated the film with seven encounters, believing that film is the encounter between traditional Chinese aesthetics and modern aesthetics, the encounter between Chinese aesthetics and world aesthetics, the encounter between grand world view and individual emotions, the encounter between complex narratives and animated expressions, the encounter between visual spectacle and exquisite details, the encounter between wonderful imagination and delicate technology, and the encounter between dreams and success.
Huang Long, general manager and chief producer of Yongsheng Animation Film Division, revealed that Yongsheng Animation launched the "Young Animation Artist Support Program" in 2015, and until 2019, it incubated four original Chinese comic works, "Falling Dust", "Phoenix and Me", "Lion Learns Lion" and "Awakening", these four works are based on traditional cultural elements such as Chinese folklore, Chinese totem culture, lion dancing culture, and Chinese herbal medicine culture as the core, trying to convey excellent culture and national spirit, and tell the world "Chinese stories".
Zhong Ding, director of the movie "Falling Dust", said frankly that the film is in line with the production standards of domestic first-line animated films, with more than 1,600 special effects shots in the whole film, more than 2,000 outstanding artists to participate, and a first-class animation screenwriter, animation production post-production and dubbing team. The music director of the film is the famous music producer Ah Kun, who has scored for "The Wandering Earth", "The Wandering Earth 2", "A Bite of China" and other soundtracks, and the dubbing director is Ajie, a big name in the dubbing industry, and his representative works include "Big Fish and Begonia", "Full-time Master", etc., hoping to make the audience curious about the brilliant Chinese culture again through the movie.
The movie "Falling Dust" will be screened nationwide on July 6th ~ July 7th, and will be officially released on July 12th.