Following the launch of the Shanghai Global Food Festival in Shanghai, as one of the main IP activities of the 5th "55 Shopping Festival", on the evening of June 30, the launching ceremony of the Putuo branch of the 2024 Shanghai Global Food Festival was held in Global Harbor, which also means that the Global Food Festival has officially entered Putuo District. Zhang Guohua, deputy director of the Shanghai Municipal Commission of Commerce, Fu Lexin, deputy head of Putuo District, relevant committees and bureaus of Putuo District, sub-districts and towns attended the event.
The "first store economy" in Putuo District has attracted attention
The Putuo Branch of the Shanghai Global Food Festival (hereinafter referred to as the Putuo Branch) is guided by the Shanghai Municipal Commission of Commerce and the People's Government of Putuo District, hosted by the District Commission of Commerce, the Shanghai Catering and Cooking Industry Association, and the Yuexing Group, and organized by Changfeng Xincun Street and Shanghai Global Port. Adhering to the concept of allowing consumers to "taste the world's delicious food without leaving Shanghai" and helping to create a new landmark of Putuo cuisine, the Putuo branch of the Shanghai Global Food Festival will last from June 30 to August 31, bringing a series of food feasts with rich categories, high participation and strong experience to public customers.
The Putuo branch of the Shanghai Global Food Festival was officially launched
In recent years, the first-store economy has continuously promoted the improvement of the consumption level of Putuo District. At the launching ceremony of the Putuo sub-station, 75 "Putuo Restaurant First Restaurants" in Putuo were displayed, including the "Best Birthday Restaurant" Modern Charlotte Restaurant and the OTF California Restaurant with American style. In addition, the Ele.me platform has released a preferential measure of "online catering to promote consumption", which links online and offline, so that food can enter thousands of households.
Ele.me releases related activities
At the scene, representatives from global brands such as Big Tree Restaurant, Tao Tao Ju, and Sri Lanka Theme Pavilion took the stage to showcase their unique food cultures. Zhou Changcheng, general manager of Tao Tao Ju Shanghai, said that during the Global Food Festival, Tao Tao Ju will launch a series of activities such as free experience for members, collection and check-in and free desserts and exclusive discounts for lunch, looking forward to more citizens entering the restaurant to experience the wonderful taste of Chinese catering.
Ding Zuohong, member of the National Committee of the Chinese People's Political Consultative Conference, member of the Standing Committee of the All-China Federation of Industry and Commerce, and chairman of the board of directors of Yuexing Group, said in an interview with reporters that he hoped that through the activities of the Putuo branch, the trendy brands, trends and favorite delicacies that the people like to see will be gathered in Shanghai and Putuo. He further said that the cuisine of many countries is vying for China's huge consumer market, and the commercial volume of Global Harbor provides a space for these foreign cuisines and brands to enter China with "first stop", "first exhibition" and "first store".
There is not enough food in the world, and the main event is more affordable
As the main venue of the Putuo sub-station, Global Harbor has come up with a surprise promotion to give back to the public. Boutique supermarket, Chinese steamed pastry, Korean barbecue, antique tea and ...... What is it like to taste the food of various countries in one go? On the night of the launch of the Putuo sub-station, the "Global Food Tasting" was held in the Global Hall on the 4th floor of the Global Harbor as a new experience activity, and more than 30 merchants from the Global Harbor presented their popular items to the on-site customers to taste for free, and the participating customers selected their favorite food.
"Our drinks are a blend of Chinese tea and Colombian chocolate powder, so consumers can taste the specialties of both countries at the same time, and the taste is both fragrant and mellow." The manager of a tea shop told reporters very happily that he was very willing to participate in the tasting activities, so that consumers who did not know our brand could become familiar with and like our brand's original drinks through the tasting experience.
Many citizens at the scene enjoyed the food while swaying to the music. An old gourmand who had finished the meal told reporters with the drink in his hand, "I have tried 5 kinds of food today, and the taste is really 'let's stop' (yes)." ”
In addition, the reporter learned that Global Harbor also launched the "63 yuan group 100 yuan activity for selected merchants" and "limited flash kills of explosive products", and jointly carried out colorful activities such as 100 yuan off over 288 yuan with the Agricultural Bank of China, bringing consumers value-for-money preferential benefits.
Global food tasting
Summer activities continue to be filed, and multiple experiences take turns
For cities, food is an important medium to carry citizens' sense of life and tourism, consumption and commerce. For citizens, it is an important factor in forming a deep emotional connection with a city. As students begin to have a holiday next week, the annual "summer economy" is about to kick off, and to this end, Shanghai Global Port will enhance the diversified consumption experience, and strive to allow citizens to get a high sense of participation and good experience in this "food + N" experience.
Global Harbor
Specifically, from now until September 5, the Global Harbor West Plaza will hold a global food and surfing festival every day, attracting the general public to experience the happiness of "making waves". In addition, the "National Food Zone" located in the Global Harbor World Port Town will also meet consumers soon. Delicacies from Greece, Sri Lanka, Serbia and more.
Under the trend of "nightlife economy", the World Port Town on the 5th floor of Global Harbor will hold the "Budweiser Global Harbor Beer Carnival" from July 12 to August 4, and a "full-sensory immersive beer garden" will be built through careful on-site layout.
The upcoming beer carnival
"Our brand loves the plaza on the 5th floor of Global Harbor in Putuo District, whether it is its large space or the night market around the square, it coincides with the carnival concept that our brand wants to create in the summer." Ms. Lu, head of channel marketing at Budweiser Shanghai, said that after the official opening of the event, it will bring 5 high-quality beers to the public, and jointly launch all-you-can-drink and package promotions with catering stores.