It is an indisputable fact that the auto market is accelerating involution, and luxury brands are gradually losing the bottom line of prices. However, traditional luxury brands remain in the spotlight of the industry. Recently, BMW, Audi, Land Rover and other brands have released official pictures of new cars, which have attracted the attention of a large number of fans.
From hundreds of thousands to millions, there are both fuel models and new energy models, I believe there is always a new car you will be interested in!
The all-new BMW X3: a disruptive design, will it be accepted?
As one of BMW's best-selling SUV models, the BMW X3 is about to usher in a new generation. The recent world premiere of the new generation of BMW X3, can almost be described as a rebirth, the styling changes greatly, in addition to the model version to provide fuel, plug-in hybrid power, will also launch a pure electric model.
First of all, let's look at the styling design, the main futuristic, the enlarged kidney grille adopts a vertical + oblique line decoration, and the interior of the new "Angel Eye" headlights is similar to the double L design. The all-new BMW X3 also further strengthens the muscular sense of the vehicle, with a raised hood line and prominent wheel arch shapes, as well as three-dimensional LED taillights and diffuser shapes at the rear, all emphasizing a sense of power and sportiness.
The interior design is also eye-catching, with a new steering wheel, an integrated suspended curved screen, and a new wrap-around interactive light strip, which has a strong sense of extension and presents a "V" design, which looks quite individual. In Brother Yulu's view, the interior of the new BMW X3 has become more technological, and it is an avant-garde luxury type, which may not be in line with the public aesthetics.
The power information has been exposed, and the fuel version of the model uses a combination of 2.0T engine + 48V motor, matched with an 8-speed automatic manual transmission. The plug-in hybrid power adopts a 2.0T engine + motor, with a comprehensive maximum power of 299 horsepower and a WLTP range of up to 90 kilometers. In addition, the all-electric version of the model will be built on a new pure electric platform, which is expected to significantly improve the driving experience and cruising range.
The all-new BMW X3 will be officially produced in China in 2025 and is expected to continue to compete with Mercedes-Benz GLC and Audi Q5L after launch. For reference, the official guide price of the current BMW X3 is 399,600-486,900 yuan. If you're buying a luxury midsize SUV, you might as well wait for the all-new BMW X3!
Audi Q6L e-tron: Longer and longer battery life, more suitable for the "Chinese physique"
Audi officially announced that the Q6 e-tron Sportback, which is positioned as an all-electric coupe, will be released in the first half of 2025. Thanks to the fastback design, the new car looks sportier and more elegant. However, friends who are interested in Audi's pure electric model may wish to take a look at the Audi Q6L e-tron that will be launched in China first.
In addition to the different shapes of the fastbacks, the details of the front and waistline are almost the same, which is more suitable for friends who pursue home. The Audi Q6L e-tron is the first model to be built on the PPE luxury electric platform, and the wheelbase of the domestic version has been extended by 105 mm to 2,995 mm.
Audi, known as the "lamp factory", has also equipped the Audi Q6L e-tron with new lighting technology, with the four-ring logo emitting light, matrix LED headlights, and a variety of personalized dynamic digital lighting signatures. In addition, it is also equipped with high-end intelligent assisted driving, China's exclusive digital assistant, etc., which shows that Audi has added many intelligent functions to the needs of Chinese people.
It is worth mentioning that the battery pack capacity of the new car has also been increased to 107 kWh, and the CLTC pure electric range has reached 710 km. The refueling speed has also kept up with the mainstream level, and a 10-minute charge can increase the range by about 260 kilometers, and there is no need to wait too long for a long charging time for long-distance travel.
Although the Audi Q6L e-tron is a bit late, as a new masterpiece of Audi in the Chinese market, the new car has a smarter engine, longer cruising range, and faster energy replenishment speed, which is expected to rewrite the new pattern of luxury mid-size pure electric SUVs.
Range Rover Sport SV Special Edition: Millions of luxury cars potential buyers take a look
In the million-dollar luxury car market, Range Rover Sport has always been a popular choice. The Range Rover Sport SV, on the other hand, adds a carbon fibre exterior package to the regular model, which is further enhanced by a blacked-out grille, wide air intakes and a redesigned front lip.
Not only that, but the car has also been fitted with new carbon fibre wheels to improve the car's handling. The exclusive Brembo Octyma 8-piston front caliper makes braking even more efficient. The rear has a double-sided quad exhaust, and even the exhaust pipes are decorated with carbon fiber panels. The sport is even more thorough, as the new car also has track-oriented TracDSC stability control in SV mode.
Previously, the Range Rover Sport SV has been officially launched, with a price of 2.438 million yuan. Recently, Land Rover has released the official image of the Range Rover Sport SV Special Edition model, which has once again attracted the attention of potential buyers. Brother Yu learned that the new car is mainly adjusted for color matching and interior details, providing more personalized choices.
Depending on the model name, you can see that the new car has been added with matte green, bright orange, bright yellow, blue, satin gray metallic paint. The interior color and material selection are also different, and the overall match looks more luxurious and textured. In terms of power, it continues to use a mild hybrid system composed of a 4.4T V8 engine + electric motor, and accelerates from zero to 100 in 3.8 seconds.
Overall, the Range Rover Sport SV Special Edition offers a more personalized option for consumers looking for a flagship-class high-performance SUV. Consumers at this level often have a high degree of loyalty to the brand, and in the absence of obvious shortcomings of the model, satisfying their emotional value can win the favor of users.
In the era of new energy vehicles, where high horsepower is not valuable, the long-term brand value of traditional luxury brands is particularly important. The unique brand style and distinctive product advantages can provide stronger price support for high-premium luxury cars. This is also why, BMW, Audi, Land Rover and other brands will still have a large number of "die-hard fans" to follow in the new automobile era.