Since the Song and Yuan dynasties, Dehua ceramics have become an important export commodity of the "Maritime Silk Road" and have been continuously sold to the world. Today, Dehua ceramic products are exported to more than 190 countries and regions, according to the multicultural needs of different countries and nationalities in the world, research and development, design and production of a variety of holiday gifts, becoming the world's largest ceramic festival gift production base.
Dehua's export market is basically the same as the general direction of the mainland ceramic export market, with Europe and the United States as the main export markets, and emerging markets such as the ASEAN market showing the characteristics of rapid growth. In 2023, the export output value of Dehua ceramics will be 34.6 billion yuan, a year-on-year increase of 14.9%, with the county's craft porcelain, daily-use porcelain, and master porcelain accounting for 60%, 30% and 8% respectively, and high-tech ceramics, sanitary ceramics, and architectural ceramics accounting for 2%, and achieving an annual growth rate of more than 10% in exports to RCEP member countries and countries along the "Belt and Road".
Break down barriers and build an international brand
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"Although the export scale of Dehua ceramic industry continues to expand, it is also facing many challenges." Lai Chengyu, the person in charge of the relevant work of the County Market Supervision and Administration Bureau, said. Due to the differences between foreign technical standards and domestic ones, the environmental protection requirements of foreign ceramic production continue to improve, and our county is not perfect in response to foreign technical trade measures, etc., these problems have a greater impact on the decline in market share, reduced profits, and weakened competitiveness of enterprises.
In order to further enhance the competitiveness of Dehua ceramics in the international market and promote cooperation and exchanges with other countries, our county actively promotes high-quality products to go to sea, continues to track key foreign trade enterprises, consolidates foreign trade export stocks, encourages enterprises to participate in overseas exhibitions, and goes to the United States, Germany and other places to hold "China White Dehua Porcelain" international tour activities, and continues to guide enterprises to explore emerging markets such as "The Belt and Road" and "RCEP". At the same time, our county has a comprehensive layout of overseas property rights, and actively guides enterprises to carry out overseas patents, trademarks, geographical indications and other intellectual property layout, the county has nearly 20,000 patents, 10 PCT international patents, and 151 Madrid international registered trademarks; The organization recommended 8 ceramic enterprises such as Tongxin, Luzerne and Swire to apply for the World Intellectual Property Organization Global Award; Participated in the "Sino-Thai 3+3" geographical indication cooperation project, and "Dehua White Porcelain" realized the mutual recognition and mutual protection of geographical indications between China and Europe, and further enhanced the international popularity and influence of Dehua white porcelain geographical indication products. In addition, our county continues to strengthen the mediation of foreign-related disputes, and actively explores the mediation of overseas intellectual property disputes, and in 2023, the Dehua Court, as the first grassroots court in the country, successfully mediated the "first batch" of three foreign-related intellectual property disputes in Fujian Province by entrusting the WIPO Mediation Shanghai Center.
Improve standards and efficiency to promote the construction of the platform
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"The Provincial Ceramic Inspection Center passed the CNAS National Laboratory Accreditation Assessment in December 2017, realizing mutual recognition of inspection and testing reports with more than 70 countries, and providing inspection reports for ceramic e-commerce enterprises to settle in Taobao, Jingdong and other e-commerce platforms." Zheng Zhiao, head of the Fujian Provincial Daily Ceramic Product Quality Supervision and Inspection Center, said.
In recent years, in order to actively promote the international mutual recognition of inspection and testing, our county has continuously improved the capacity building of the provincial ceramic inspection center, and can carry out 22 testing items for the ceramic industry, such as full analysis of mineral chemistry, coefficient of thermal expansion of materials, and migration of lead and cadmium in ceramic products. In the past three years, a total of more than 4,500 batches of ceramic products have been inspected, more than 800 ceramic enterprises have been served, and 550 batches of provincial, municipal and county-level daily-use ceramic products have been supervised and spot-checked. In the future, our county will gradually expand the scope of inspection and testing capabilities, including the inspection capabilities of important products and key projects, and strive to achieve a testing coverage rate of more than 85% in the field of ceramics according to international standards and foreign advanced standards.
At the same time, our county in the provincial ceramic inspection center on the basis of the hardware of the active preparation of the national quality inspection center, the national quality inspection center site is set in the urban planning hall, and Quanzhou Academy of Arts and Crafts, Dehua vocational and technical school adjacent, convenient to create a functional area integrating production, education and research. The total area to be built is 6,220 square meters.
Innovate and upgrade and improve the standard system
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"By participating in the formulation of standardization, it will help promote enterprises to carry out technological innovation, improve the technical level and core competitiveness of enterprises, and enterprises can better understand the technological development trend and market demand of the industry, so as to carry out targeted technology research and development and innovation, and improve the technical content and added value of products." Huang Shifu, head of Jiamei Group Co., Ltd., said.
In 2023, our county will actively participate in the establishment of the Fujian Provincial Technical Committee for the Standardization of Daily and Arts and Crafts Ceramics Industry, and compile the "Fujian Provincial Daily Use and Arts and Crafts Ceramics Industry Standard System", "Guidelines for the Evaluation of Recycling of Daily Ceramic Production Enterprises", "Traditional Ceramic Sculpture Production Techniques" and other standards, give full play to the advantages of "technology + standardization" in industrial clusters, and comprehensively improve the ability of ceramic enterprises to deal with technical trade barriers.
At the same time, our county has carried out in-depth standard development, in-depth understanding of the needs and suggestions of standardization work, guided enterprises to lead or participate in the formulation and revision of ceramic industry standards, and guided the formulation of "Ceramic Tea Set for Brewing and Tasting", "Gilt Silver Teacup", "Yueji Kiln - Sheep Fat Jade Porcelain", "Yueji Kiln - Ice Jade Porcelain" and other groups and enterprise standards, and constantly improve the standard system of our county's ceramic industry. At present, a total of 109 enterprises and institutions in the county have led or participated in the formulation and revision of 38 national, industrial and local standards for the ceramic industry. From 2013 to 2022, the number of revised standards for daily ceramic enterprises and institutions in Fujian increased by 9.3 times.
In addition, our county continues to strengthen standard services, relying on public platforms such as the provincial standardization information service platform and the Quanzhou Technical Service Center of the National Standards Museum, to follow up the relevant developments of ceramic standards at home and abroad in a timely manner, and push "ISO 5644" "Ceramic Tableware Specifications and Test Methods" and other standard development information to ceramic enterprises and industry associations online and offline to help enterprises better understand the standards and apply standards.
In the next step of development, our county will strengthen industry analysis and guidance, innovation-driven leadership, brand expansion market, improve and improve the ceramic industry to deal with technical trade barriers working mechanism, promote the integration of production, education and research, the industrialization of major scientific research achievements, improve the level of industrial standardization, unify the operation of the "China White Dehua porcelain" brand, enhance the market influence and competitiveness of Dehua ceramics.
Reporter | Wu Yousen
Correspondents | Su Ruijin
Edit | Lin Jiajia
Audit | First trial: Lai Lujing
Second trial: Zheng Shifa
Third trial: Chen Zhiming