Recently, the alcoholic liquor (000799. SZ) announced that it had received a written resignation report from Deputy General Manager Wang Zhe, who said that due to personal reasons, Wang Zhe applied for resignation as Deputy General Manager of the company. After his resignation, Wang Zhe will no longer hold any position in the company.
Mr. Wang Zhe, Deputy General Manager of Jiuyuan
"FMCG" learned that Wang Zhe has successively served as the manager of the northern Hebei region, the manager of the southern Hebei region, the deputy general manager of the northern marketing center, the manager of the Hebei region, and the sales director of the Beijing-Tianjin-Hebei region of the Jiugui Liquor Supply and Marketing Co., Ltd. Since 2020, Wang Zhe has been fully responsible for the marketing of the three major brands of alcoholics, internal references, and Xiangquan. From 2020 to 2022, the revenue of alcoholic liquor increased from 1.83 billion yuan to 4.05 billion yuan. At the Alcoholic Wine Conference held at the end of 2023, Wang Zhe also shared his marketing strategy for 2024 with the theme of "Winning the War".
Wang Zhe's resignation is not only felt, in response, the drunkard responded that Wang Zhe only submitted a letter of resignation to the company for personal reasons, and his work was temporarily replaced by Zheng Yi, the general manager of the alcoholic liquor, and the company would promote sales in accordance with the established strategy.
In the past two years, the performance of alcoholic liquor has declined rapidly, and in 2023, the revenue of alcoholic liquor will be 2.83 billion yuan, a year-on-year decrease of 30.1%, and the net profit attributable to the parent company will be 550 million yuan, a year-on-year decrease of 47.8%. In the first quarter of 2024, the decline in revenue and net profit of alcoholic liquor will be further expanded, with a single-quarter revenue of 490 million yuan, a year-on-year decrease of 48.8%, and a net profit attributable to the parent company of 73.38 million yuan, a year-on-year decrease of 75.6%, and the overall performance lags behind other regional liquor companies.
At present, the alcoholic liquor has taken a series of measures to stabilize the market and promote dynamic sales, including slowing down the national layout, stabilizing prices, cost reforms, and deeply cultivating the Hunan base market. After Wang Zhe's resignation, the impact on alcoholic liquor remains to be seen. （Z）