Recently, Ganbao Pet (301498. SZ), its high-end dog food brand Wang Zhenol was officially launched. Ganbao Pet is a high-end brand for the company's young pet owners, and its main brands are Maifudi, Fregat, etc. The launch of Wang Zhenol is the third independent brand of Ganbao after Maifudy and Flegat, and the brand promotion focuses on naturalness, formula, and emphasizes product professionalism.
FMCG has learned that Ganbao Pet is the pet food company with the largest influence on its own brand in Shandong Province. Ganbao Pet's own brand "Maifudi" performed well in online sales in the first quarter of this year, occupying the top position on Tmall, JD.com and Douyin platforms. In the past 618 promotion, the sales of its high-end cat food brand Fregat's online platforms exceeded 100 million yuan, a year-on-year increase of more than 230%.
Because of the achievements made in Ganbao's high-end cat food, Ganbao Pet turned its attention to dog food this time and launched a professional dog-oriented brand Wang Zhenol. Ganbao pet said that high-end is the inevitable way for domestic pet food companies to develop self-improvement. Taking cat food products as an example, most of the domestic enterprises that have developed recently have chosen to cut into the mid-to-high-end production line and avoid the route of exchanging low prices for the market. （Z）