Without building a factory in India, Lexus is finally going to be domestically produced!

Rice grains say car

2024-07-01 12:59Creator in the automotive field

Let me ask you a question, do you think Tesla's products sold in China are profitable?

There is almost no doubt that with a 95% domestic production rate, the cost of Tesla's two products, Model 3 and Model Y, in China is getting lower and lower, coupled with the absolute sales advantage, it can be said that Tesla has made a lot of money because of China. Do you think Tesla only makes a profit by selling cars in China? Not!

Judging from the data alone, Tesla's sales are not particularly outstanding, and the annual sales cannot even catch up with BYD for a quarter. Tesla's real secret to making money is that in 2023, Tesla's Chinese-made electric vehicles will be exported to the world, a total of about 350,000 units. Since Tesla has basically no competitors overseas, coupled with China's ultra-low costs, it is naturally profitable. Why is Tesla able to export Chinese-made electric cars overseas? That's because China's electric vehicle industry chain is comprehensive, and the price is low, and it has strong competitiveness.

Recently, another car company wants to imitate Tesla, and this car company is Lexus.

Anyway, Lexus came out six or seven years ago to make domestic news, but at that time, Toyota's high-end brand Lexus did not choose China, but India, which is really incredible, and there are currently quite a number of ES300 made in India.

According to media reports, Lexus is negotiating with the local authorities in Shanghai, wanting to build a separate domestic base in Shanghai to imitate Tesla, and wants to be a sole proprietorship. It is worth mentioning that this time the domestic plan will be aimed at electric vehicles, and there will be no fuel vehicles. In other words, Lexus wants to copy Tesla's success.

In fact, the influence of Lexus fuel vehicles in China is really good, but when it comes to electric vehicles, it is basically confused. At present, Lexus's all-electric model on sale is the RZ, which sells less than 1,000 units a year and has no influence in China. In fact, Toyota is an extremely shrewd car company, and the Lexus RZ has another sibling model, the Toyota bZ. Strictly speaking, the two new cars are the same product, but they are sold in different camps, but they have one thing in common, that is, the sales are not good.

If Lexus's electric cars are sold domestically, do you think it will achieve good sales? I don't think so. Because Lexus's fuel vehicles are going downhill, let alone electric vehicles without any actual combat experience, Toyota, a car company, will not make such an obvious mistake, and it is likely to want to achieve domestic production in China like Tesla, and then rely on the advantages of China's excellent electric vehicle industry chain to obtain lower vehicle costs, and then export to foreign countries. In this way, even if the performance in the Chinese market is not very good, but on a global scale, Lexus Chinese-made electric vehicles will still make a lot of profits, and I think this is the real goal of Lexus.

In the past, Lexus definitely disdained domestic production in China, but now the electric vehicle market is almost insulated from Toyota, and the myth of fuel vehicles is no longer there, so it can only be made in China.

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