From June 29th to 30th, the world premiere of the 5th anniversary carnival celebration of "Light Encounter" ended in Chengdu Joy City. According to official figures, the number of visitors on the first day of the exhibition has reached 150,000.
This carnival has created a new interactive mode beyond the traditional game experience, whether it is players in the virtual world or real visitors, they have found resonance and connection in the event, they can visit the exhibition, watch the movie, interact and gain emotion at the same frequency, and witness the growth of "Light Encounter" together.
The celebration is not only a celebration of the fifth anniversary of Light Encounter, but also a vivid interpretation of the concept of the metaverse, showcasing the amazing experiences that games can create as a bridge between the real and virtual worlds.
In addition to immersive scenes, the carnival also prepared a wealth of interesting interactive activities, including the Ancestor Parade, Rainforest Concert, "Light Encounter" theme show and the official merchandise theme store. It is worth mentioning that Chen Xinghan, the creative director of "Light Encounter", also came to the scene to talk about his love with the travelers, and share the special touches along the way and the thoughts behind the creation of the game.
Meet more diverse cultural platforms
To thank the more than 200 million players around the world for their support and love, the production team of that game company held a virtual concert last year, which was attended by 1.6 million people worldwide, a Guinness World Record. The carnival is the inheritance of this experience: millions of players, both offline and online, transcend geographical restrictions, connect at specific moments of celebration, and once again experience the heart-warming grandeur of the scene.
(Refer to Figure 1)
(Refer to Figure 2)
In this regard, Mr. Chen Xinghan shared, "This unique experience aims to create a closer spiritual connection between players, so that each player feels that they are an integral part of a larger community and never feel lonely. At that gaming company, we constantly strive to innovate and sometimes even challenge the emotional response of the regular game genre. We're constantly thinking about how we can draw inspiration from players from different cultures, and how we can position the game as a platform that is inclusive and encouraging, transcending all cultural barriers."
For example, this year, in collaboration with the domestic classic animation work "Nine-Colored Deer", our creative team went to Dunhuang to collect style on the spot, and launched a large number of content that combines "Nine-colored Deer" and Dunhuang cultural elements in the game, realizing the activation of traditional culture with digital IP and effectively promoting the spread of Chinese local culture among young people around the world.
(Refer to Figure 1)
(Refer to Figure 2)
Meet more real touches
This carnival brings the iconic scenes from "Light Encounter" to the real world. One of the travelers expressed his anticipation when he visited the carnival: "This is a large-scale 'rush' for the children of light, and many classmates and friends have made an appointment to get together!"
Interactive experiences at the carnival include walking through the chronicle of Light Encounter, listening to a rainforest concert, meeting the producers face-to-face, and more. Reality and games are intertwined, bringing a metaverse version of a magical experience similar to Disneyland.
Teacher Chen Xinghan said that the experience in the game carries infinite emotions and values, and it is the emotional projection from the virtual world to the real world. In a game like Light Encounter, players don't simply control the character, but immerse themselves in a world full of emotions and meanings. At the carnival, players can freely shuttle between the virtual and the real, relive those emotions that touch the heart, so that the game is no longer just a simple entertainment, but a kind of pursuit and love for "real" and "authentic".
Meet a better version of yourself
Among the many action, adventure, fighting and other games on the market, "Light Encounter" is undoubtedly a special existence. In the game's vast sky and beautiful painting style, you can freely embrace nature and cross mountains and rivers with friends.
We believe that through play, people can experience, learn and grow together beyond the limitations of language, geography and culture. At TGC, we convince each player that they are unique in the world, so that everyone can discover their own unique meaning, so that they can continue to meet and become a better version of themselves.
We hope to contribute to the ecological construction of China's game industry
From the perspective of the industry, excellent games are not only important products and carriers in the digital economy, but also play a role in introducing digital technology into physical technology and industry. In the context of the integration of digital and real, the game industry has extended to the application and transformation of technological achievements and the innovation of cutting-edge technologies, and this boosting effect plays a strong role in the closer connection of the industrial ecology of the digital economy.
Since the joint release of the Three-Year Action Plan for the Innovation and Development of the Metaverse Industry (2023-2025) by multiple ministries and commissions in 2023, corresponding action plans have been issued across the country to accelerate the development of the Metaverse industry and promote the deep integration of the digital economy and the real economy. The immersive carnival celebration jointly created by "Light Encounter" and Chengdu Joy City is undoubtedly an important attempt to perfectly combine the immersive experience pursued by Generation Z with the new consumption scene of the metaverse.
As the CEO and creative director of that game company, Chen Xinghan believes that games are a complex cultural content product that has both natural cultural attributes and profound technological attributes. Together, these two attributes influence the quality, experience, and innovation of a game. He hopes to integrate innovation into game experience and operation through deep insights and practical experience in the global cultural industry and ecology, and constantly explore new business models and values. This not only injects new vitality and impetus into the game industry, but also brings more commercial value and influence to the upstream and downstream of the industry.
thatgamecompany那家游戏公司
ThatGameCompany is a game studio dedicated to inspiring emotional connection among people around the world by creating interactive entertainment experiences that are independent of time. Since its establishment in 2006, it has focused on developing games that are easy to accept, artistic, emotionally rich and have a deep value experience, including "Cloud", "Floating World", "Flower", "Wind Journey" and "Light Encounter". We want to constantly expand the range of emotional experiences that can happen in video games so that people of all ages, cultures, and backgrounds can enjoy and love it.