Recently, the 9th Asia-Pacific Tea Awards (Green Tea Group, Yellow Tea Group, Oolong Tea Group, Reprocessed Tea/Substitute Tea Group) was held in Xian'an District, Xianning City, Hubei Province. The conference was hosted by the Organizing Committee of the Asia-Pacific Tea Awards, the Xianning Municipal People's Government and 26 overseas institutions from 20 countries and regions in Asia, Europe, Africa and Oceania.
In this international competition, the key brand of Shenzhen Xinrongyang Food Technology Co., Ltd., Juntujia, won the silver medal in the reprocessing/substitute tea group with its product "Bailan Snow Bud", and won an authoritative international award.
High-quality raw materials combined with advanced technology have been widely praised when they are listed
"Bailan Snow Bud" is a high-end original leaf tea independently innovated and developed by Juntujia and launched in the spring of 2024. Selected Yunnan small white bud green tea, Guangxi Hengzhou white orchid kiln, hand-selected petals, after 6 times of meticulous flowers, made into tea rhyme, floral fragrance of "white orchid snow buds", palatability and adaptability are excellent, not only conform to the popular trend of the tea market, but also stand out from a number of homogeneous products with excellent quality and taste, and become the choice of tea base for major tea brands in one fell swoop after listing.
Deeply cultivate the tea industry and continue to gain industry recognition
The "Asia-Pacific Tea Awards" is an international event jointly organized by tea management institutions and industry associations in major tea-producing and selling countries around the world, and is one of the most professional and authoritative internationally renowned tea selection activities. Xinrongyang Juntujia has previously been awarded the "Top 10 Tea Brands in China's Tea Supply Chain" and "China Catering Supply Chain Excellence Award", and topped the tea category in the TOP list of China's catering supply chain; The award won by "Bailan Snow Bud" at the 9th Asia-Pacific Tea Awards is another product reputation after "Golden Needle Jasmine" was strongly recommended by the China Tea Circulation Association. After years of hard work, New Rongyang and Juntujia have been fully recognized by the industry and the market, and this heavyweight award is an affirmation of the development achievements.
Jasmine green tea became a mainstream product
According to market research, the market usage of green tea and flower tea is relatively high in the new major tea brands in the spring of 2024, and the use of green tea base is dominated by jasmine green tea, with flower tea accounting for 46% (mainly jasmine) and green tea accounting for 29% (data from Jun Tujia's market research report in April 2024). Under the trend of higher and higher requirements for product innovation and more and more diversified consumer demand from brands and consumers, Jundijia is based on the popular categories of the tea market, relying on its own innovative R&D and production level, and adopting innovative processing technology to provide tea brands and stores with high-quality tea raw materials and tea solutions with convenient production, stable quality, strong innovation and high acceptance, so as to create the core competitiveness of product differentiation and open up a broader development space for the tea industry.
Since its inception in 2007, Juntujia, as a brand of Shenzhen Illy Investment Holdings Co., Ltd., has focused on the R&D and innovation of tea processing and blending and tea solutions, with excellent R&D strength, perfect supply chain, innovative production level and sufficient market support, and its service brand covers 80% of China's tea market. Jundijia is committed to establishing in-depth cooperation with more tea brands to jointly explore and create good tea; In the fields of supply chain, intelligent application technology, sustainable development of the industry, and agricultural assistance, Jundijia has always stood at the forefront of the industry and assumed the responsibility and mission of sustainable development of the tea industry.