With the end of the national college entrance examination, the graduation season in June has set off a craze for learning to drive, a boom in tourism, and a surge in domestic travel consumption. SAIC Volkswagen's ID. family took advantage of the "heat" and delivered 10,572 new vehicles in a single month, an increase of 170% year-on-year; From January to June, the cumulative sales of joint ventures topped the list, with a cumulative order of 61,051 units, a surge of 148% year-on-year.
In response to consumers' long-term concerns about the value preservation of electric vehicles, SAIC Volkswagen launched the ID.Care value preservation package in the first half of the year, and all ID. family models enjoy a three-year 60% price hedging buyback. By narrowing the gap between the purchase price of a new car and the final sale price, the ID. family can still maintain a high value after long-term use, lock in the "cost of car ownership" for users in advance, and also boost the market's confidence in the prospects of new energy vehicles. Among them, the "large single product" ID.3 has a strong value advantage by virtue of its good-looking, easy-to-open, and reliable product characteristics, coupled with the "king of value preservation" BUFF, and is hot in the terminal consumer market. From January to June, ID.3 orders increased by 300% year-on-year, continuing to realize the growth potential. As of early June, its cumulative sales since its launch at the end of 2021 have exceeded 150,000 units.
The SAIC Volkswagen ID. family has been deeply involved in the pure electric market for more than three years, and its quality reputation has continued to be released, and its sales volume has jumped to the first echelon of new energy. At the same time, the ID.3, ID.4 X, and ID.6 X have received many awards and ratings from third-party organizations, covering safety, quality, user satisfaction, etc., and are still leading the way in the market for a long time.
In the first half of this year, the ID. family also launched a diversified innovation offensive in the field of marketing, injecting new vitality into SAIC Volkswagen. From the ID.3 college campus tour, the cross-border linkage with SuperMonkey, to the ID.3 explosion of transparent cars, the hot search of station B and the appearance of the Shanghai fashion district, the presence of the Volkswagen brand among young people is getting stronger and stronger. In addition, for the second year in a row, the ID.6 X has been able to provide high-quality mobility services for the Summer Davos Forum. The ID. family has entered the campus and business circle, and is also active on the international stage, full of energy and vitality.
Entering the second half of 2024, the ID. family will make concerted efforts to accelerate the expansion of the "combat" radius of youth, and drive steady sales growth based on quality. In July, the high-profile ID.BUZZ will arrive in a total of 7 ID.Store across the country. Want to be the first to post on Moments? Hurry up and mark it!