June, the end of the second quarter and the last month of the first half of the year, is expected to offer additional discounts as manufacturers and brands will set up sprint policies to complete their tasks.
June, the end of the second quarter and the last month of the first half of the year, ushered in a mid-year sprint boom in the SUV market in this month. Many auto brands have launched price reduction policies in an attempt to attract consumers through discounts in order to complete the half-year sales task. According to the data of "Know the Car Emperor", the price reduction of SUVs in June is very huge, and the discounts for most models are amazing. In the May SUV price reduction list, we can see that a total of 140 models are on the list, of which 45 models have a decline of more than 30%, and the maximum cash discount for most models is 50,000 yuan or more. Such a discount is unprecedented for SUV models, which have always been known for their high prices.
In the specific price reduction ranking, it was found that the sports PHEV and Mercedes-Benz EQA ranked first with a 50% discount respectively, becoming the two models with the largest price reduction. Models such as the Mercedes-Benz EQB, Range Rover Evoque PHEV and Mercedes-Benz EQE SUV also followed with a decline of more than 42%. Five models, including Mercedes-Benz EQS SUV, Audi e-tron, Honda Haoying, Volkswagen Tanying and Mercedes-Benz GLB, also entered the top 10 of the list with discounts of 6% or more. It shows the determination of major brands to seize market share at any cost. In particular, Honda Haoying, the most popular SUV among young consumers, has to join the price reduction battle under the double impact of domestic cars and new energy models, in order to seek a glimmer of life in the market competition.
In the June SUV price reduction rankings, the 11th to 17th place models were particularly eye-catching. They are Jaguar E-PACE, Beijing BJ90, Range Rover Evoque, Range Rover Velar, Jaguar F-PACE, Mercedes-Benz GLA and Discovery Sport, all of which have cash offers of more than $100,000 or more.
e:NP1 Extreme 1 ranked 18th with a price reduction of up to 38%, with a cash discount of up to 67,000 yuan, followed by Tukai and Audi Q2L, both of which entered the top 20 of the list with a discount of 37%, of which the cash discount of Audi Q2L reached 82,400 yuan.
And between the 21-30 places, we see models such as the Touron, Crown Road, BMW X1, Audi Q3, Tuyue and Tiguan L. The price reduction of these models is also more than 35%. In particular, the Tiguan L, Volkswagen's most popular compact SUV, had a cash discount of 65,000 yuan in June, and the price after the discount was more attractive.
In the 31-50 range, we saw models such as the Liontop, Audi Q5L, Explorer, ZR-V Zhizai, Volvo XC60, RAV4 Rongfang, Boyue L and Veranda. These models are not only affordable, but also have a significant range of discounts, ranging from 29% to 29% and above.
Between 51-100, we see well-known models such as the Honda CR-V, Mercedes-Benz GLC, Honda HR-V, Corolla Sharp, Nissan X-Trail, Honda UR-V, Toyota Fenglander, Hyundai Tucson, Volkswagen Tanyue, Highlander, and Galaxy L7. Although the price reduction of these models is not as high as that of the previous model, their market sales performance is relatively stable, and they can still maintain a certain discount margin of 22% or more, which is indeed a bit surprising.
Let's take a look at the 101st to 120th places on the list, among which the T-ROC Tange, Trumpchi GS3 and Nissan Qashqai are all 7.8% off. Haohan, Venucia DD-i super hybrid, Lingrui, Weisa, Tiguan X, Tanyue X, Venucia Star, Ruiji, Jetta VS5, Tanyue GTE, Chuangku, Volvo XC90 PHEV, Defender, Peugeot 5008 and Mercedes-Benz GLE These 15 models have a discount of 7.9%, while Changan X7 PLUS ranks 120th on the list with a cash discount of 21,000.
Finally, the models ranked 121st to 150th on the list are Changan X5 PLUS, Yingku, Rubik's Cube, Crown Lufang, Haval Big Dog, Angke Qi, Tianyi C5 AIRCROSS, Haval H6, Mercedes-Benz GLC Coupe, Audi Q5 e-tron and Lingfang HARRIER, etc., they gave a discount range of 20% in June, and the discount is relatively low, therefore, for consumers who intend to buy these models, it may not be the best time to start in the near future.
Overall, in the wave of price cuts in the SUV market in June, although brands have launched seemingly attractive preferential policies, the actual sales increase effect is not as significant as expected. Therefore, in the traditional sales off-season, even if it is a large-scale price reduction promotion, it is difficult to arouse a strong response from the market. When choosing a model, consumers should pay more attention to the comprehensive performance and brand service of the vehicle, rather than the simple price factor. Therefore, for brands, how to maintain price competitiveness while improving brand image and product quality will be the key to future market competition.