With 800 million monthly active WeChat video accounts, in April, local life businesses such as restaurants and wine and tourism were invited to station.
1. Advantages of local life on the video account
1. Bonus period
For local life merchants in the hospitality industry, the local life market is different from Ctrip, Meituan, Douyin, Kuaishou and other platforms that have been occupied by a large number of businesses, and the market has been involuted.
2. Open up the Mini Program
The local life shop supports the opening of the mini program, which can open up the third-party platform, such as the room reservation system, the ticketing system, etc., the hotel can make an online reservation for check-in, and the scenic spot can directly select the date to scan the code to enter the park.
3. Low commission rate
The commission rate of Douyin hospitality has been raised from 4.5% to 8%, while the rate adjustment of Channels has been reduced to 0.6% so far. With the improvement of local lifestyle stores on Channels, ultra-low rates can significantly reduce marketing costs, allowing hotel accommodation merchants to devote more resources to improving service quality and customer experience.
4. WeChat ecological linkage
Channels can be used for live broadcasts, short video trailers, official account mini program publicity, sharer distribution fission, etc., and support scenarios such as store verification and use, and mini program verification and use; With 1.2 billion users, Channels can be used by multiple parties in the WeChat ecosystem to increase brand influence and better reach customers.
Second, the local life of the video number + the fission of the distribution of the sharer
The process of opening the local life group purchase distribution on Channels is also very simple:
1. Open a local life store and put group buying goods on the shelves
The specific store opening process:
https://support.weixin.qq.com/cgi-bin/mmsupportacctnodeweb-bin/pages/lwagOdxvKKBXWbI5
Specific listing process: https://support.weixin.qq.com/cgi-bin/mmsupportacctnodeweb-bin/pages/jl7LBzIQtoI4Jqs2
2. Bind the sharer and set the commission
If the tour package does not include accommodation, the tour guide can share the hotel group purchase package to the tourism group, recommend the group members to place orders, and the tour guides can also get order rebates.
By binding sharers through the Sesame Channels assistant, you can not only set sharer commissions, product commissions, order locks, and self-purchase rebates, but also invite and bind them in batches.
3. Sharers promote group buying products
The sharer forwards and shares the live broadcast room, short video, window, product detail page, video account homepage, and official account article with the store's products, and the user places an order from the sharer's promotion link and goes to the store for verification, and the sharer can get a commission.
At the same time, the user who places an order is bound by the sharer, and when the subsequent user repurchases, even if the order is not placed from the sharer's link, the sharer can also get the commission reward.
4. Distribution commission settlement
If the user buys the hotel/scenic spot group purchase product and under-the-line verification, the sharer can get a commission.
In the "Sesame Store Distributor" mini program, the sharer can view all the details of his promotion orders and apply for commission withdrawal, and the commission will be credited to the account immediately after the merchant has passed the review.