June 30th
#Kindle中国电子书店停止下载服务#
Rush to the hot search
According to the official website of Amazon China, from June 30, 2024, the Kindle China e-book store will stop the cloud download service, and e-books that have not been downloaded after this will not be able to be downloaded and read.
Image source: Amazon China's official website
At the same time, Kindle customer service will also be discontinued. The Kindle China e-book store has ceased operations on June 30, 2023, and users will no longer be able to purchase new e-books after that. For eBooks that have already been purchased, users can download them until June 30, 2024, and can continue reading thereafter.
Many netizens commented,
"Now I can really only cover instant noodles" and "instant noodles partner".
Another person said, "I remember that the first e-reader I bought many years ago was the Kindle."
Many netizens sighed:
My youth is over
This "instant noodle" artifact has accompanied the youth of many people
The Kindle eReader was born in 2007 and is considered one of Amazon's most successful hardware products. Thanks to the use of an e-paper screen, the Kindle is considered eye-friendly and easy to read, combining the experience of a paper book with the convenience of an e-reader.
In February 2012, Amazon's China website officially launched the Kindle store, and Kindle users can directly purchase Chinese Kindle books. In 2013, Kindle officially entered China and became synonymous with e-books for a time, favored by many readers. In 2018, the development of Kindle readers in China reached its peak, with annual sales exceeding one million.
Kindle has accompanied many people's youth, and it has also left a lot of jokes, such as: the fate of kindle, half of which is covered with instant noodles.
In March 2019, Amazon's official Weibo launched an advertising copy, a Kindle was covered with a box of instant noodles, and the text next to it showed "Cover Kindle, the noodles are more fragrant", and even set a countdown with the clock function that comes with Kindle. This wave of marketing with "self-blackening" caused a sensation at the time.
A year ago, it was planned to stop in China
The Kindle e-book store operates
Previously, Amazon discontinued its Kindle online service in China on June 30, 2023, as planned. This decision was made in 2022.
This means that Kindle users will no longer be able to buy new books online, but they will still be able to download the purchased books to their local devices within a year.
After June 30, 2024, the Kindle app will be officially removed from the Chinese app store. But until this date, users can also continue to download Kindle content from the cloud.
Amazon has said in its official statement that it is adjusting its business strategic focus and that other business lines in China will continue. In addition, Amazon also closed its Chinese online store in 2019 due to the sluggish performance of its online retail business. The Company's remaining businesses in China include cross-border e-commerce, advertising and cloud services, among others.
Who did Kindle lose to in the Chinese market?
Now, with the glorious Kindle leaving the market, where does Kindle lose in the Chinese market?
Kindle, which has a single function on its own, has been unable to keep up with users' expectations in recent years. At the same time, as the Chinese reading market continues to change, Kindle's competitors continue to emerge.
But the bigger threat to the Kindle comes from the phone. With the acceleration of China's developed 4G and 5G network coverage, the functions of mobile phones have changed greatly, and the real portable reader is actually the mobile phone, which is replacing the e-book product. With the rise of online reading apps, many people prefer to use their mobile phones to read books.
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Source: Guangzhou Daily, Beijing Business Daily, Orange Persimmon Interactive, Urban Express, Red Star News, Beijing Daily, Hecheng Release Comprehensive
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