On June 24, Tencent Esports launched a special press conference with the theme of "Empower Esports Worldwide", in which Hou Miao, General Manager of Tencent Esports, told the "Truth or Dare" of Tencent Esports 2024 to industry partners at home and abroad in the form of a keynote speech, and officially released the "Empower Esports Worldwide Series".
Tencent Esports actively contributes to the globalization of the e-sports industry
Hou Miao said at the press conference that in the past 20 years, the global e-sports industry has flourished, and the construction of e-sports business ecology has grown rapidly. At the Hangzhou Asian Games, e-sports became an official competition for the first time, which not only showed the new look of e-sports with its wonderful event content, but also brought e-sports on par with the continental games in terms of direct broadcast technology and event standards and specifications.
With the globalization of e-sports, e-sports has become influential among more and more groups, and it has been favored by more countries and organizations. The development of the industry is not linear and continuous, and the deepening of globalization will make the industry leap to a new competitive world, and the challenges brought about by cultural differences, sports competition relationships, organizational operation methods and changes in industrial structure will also become a must-answer question for global e-sports practitioners to face and think about.
Because this is not an option that can be ignored, but a key test of "advance or retreat", Hou Miao emphasized that the ability of a company is always limited, and Tencent Esports hopes to work with industry partners more than ever to explore effective paths and possibilities for global development.
At the same time, based on the past cooperation with international organizations such as the Olympic Council of Asia and the Asian E-sports Federation, as well as the experience of co-building industries with many domestic ecological partners, Tencent Esports will take the first step in change, and actively "go global" as a new identity of "a bridge linking domestic and foreign e-sports ecological exchanges", help Chinese e-sports to join hands with the world, open exchanges, actively adapt and reshape capabilities under the new pattern, and contribute to the development of the global e-sports industry.
The "Global Esports Win-Win Exchange Program" was launched
In this context, the "Global E-sports Win-Win Exchange Program" came into being, and Tencent E-sports will carry out a series of exchange activities in Saudi Arabia, France, Japan and other places. In the future, Tencent E-sports will invite overseas partners to China more frequently, with the primary goal of sharing industry practical experience, discussing cooperation methods, and cultural exchanges, and holding open and customized ecological exchange activities for a long time, so as to build a communication platform for domestic and foreign e-sports partners and explore the vast "blue ocean" of the e-sports industry together.
At the press conference, Ao Ran, executive vice president and secretary general of the China Audio-video and Digital Publishing Association, said that cultural exchanges and integration are an important driving force for the development of today's international community. E-sports has become the lingua franca of young people around the world, and more and more new opportunities in the industry will be generated through exchanges and collisions. The China Audio-video and Digital Publishing Association will also focus more on exchanges with the international industry, support more Chinese e-sports ecological enterprises represented by Tencent to "go global", and explore development opportunities with global industry partners.
Based on the new opportunities of globalization and the continuous expansion and deepening of domestic and foreign ecological cooperation, Tencent has also released new plans for a number of e-sports events.
One game, a thousand scenes
How do 130,000 people watch esports together?
In the past year, in order to allow players to witness every exciting and epic moment offline, Tengjing Sports has jointly created a cinema viewing activity with 16 leading film tubes across the country, which has received more than 90 million offline exposures and nearly 130,000 people have purchased tickets to watch the game. In 2024, Tengjing Sports will continue to devote itself to using e-sports content as a bridge to comprehensively upgrade the offline viewing experience of League of Legends players, create a diversified offline consumption space, and promote some theaters in Shanghai to take the lead in upgrading into entertainment and leisure complexes.
Five years of history, a race to the end!
Peace Elite continues to make history with its unique esports genes
Liang Xinghua, General Manager of Tencent Interactive Entertainment Photon S Studio and Head of the Peace Elite Project, shared the latest progress and achievements of Peace Elite in the field of e-sports. After five years of growth, Peace Elite has continued to make history on the domestic and international stages with its unique e-sports genes, and the first team popularity skin and the first FMVP gun skin have been widely welcomed. PEL has reached a copyright cooperation with the Douyin platform, and the joining of RW Peace Elite and Suzhou KSG also represents the recognition of the sports and commercialization value of Peace Elite e-sports in the industry. Next, the first e-sports-themed documentary film "Race to the End" will land in theaters, and the PEL Autumn Finals will be officially announced to land in Shenzhen in October.
CrossFire esports enters a new decade
It will create a new international pattern of CFS events in terms of breadth and depth
Chen Jin, head of CrossFire series of e-sports, introduced at the press conference that CrossFire, as the pioneer of China's professional e-sports league, is still bursting with vitality, and while the domestic event data is steadily rising, it has continuously tried to link with local cultural tourism, and has achieved many remarkable results. In terms of the development of overseas events, CrossFire will continue to reuse the successful model of Chinese e-sports overseas, and combine the overall upgrade of the CFS event system to create a higher level of competition and viewing of the event pattern. Finally, Chen Jin announced that the CrossFire CFS Finals will land in Hangzhou at the end of the year.
The 4th Pioneer Cup of Dark Zone Breakout 2024 has been newly launched
Ecological integration and co-construction of the event, open exploration of the top stream and darkness
By the end of 2023, the number of registered users of "Dark Zone Breakout" worldwide has exceeded 100 million, the cumulative number of views of the Pioneer Cup has reached 672 million, and the participation rate of the Big Winner Material Competition has reached 53% of the total number of users. After two years of development, a professional + public + platform event system has been formed, attracting the attention of creators in the ecosystem, and more than 10 leading clubs have participated. Dark Zone events will continue to expand their commercial exploration, providing more solid confidence for more partners to explore the future of Dark Zone esports.
Next, the Dark Zone Breakout will hold the 4th "Pioneer Cup" finals and anniversary celebration in Chongqing from July 20th to 21st.
王者荣耀国际服（Honor of Kings）现已全球起航
The intercontinental competition was launched at the same time to build a world e-sports stage
Honor of Kings was officially released to overseas markets on June 20, opening the journey to glory for players around the world. At the same time, the Honor of Kings Intercontinental Invitational Tournament S2 will officially start on June 29, in which the top eight teams from overseas will advance to the Honor of Kings x Esports World Cup (HoK x EWC) and Honor of Kings Mid-Season Invitational Tournament held in Riyadh, Saudi Arabia in August, competing with the KPL King Dream Team!
Tencent Esports looks forward to connecting with more partners around the world to turn challenges into opportunities. We believe that with the continuous efforts of all parties, we will jointly witness the widespread implementation of higher-standard and more influential international events, further refresh the new content form of user viewing and participation experience, and create more new growth opportunities for the global industry under the promotion of cross-industry and cross-field interaction and cooperation.
The Global E-sports Win-Win Exchange Program has now opened the call for interest, welcome to fill in the questionnaire:
https://wj.qq.com/s2/14826914/d9a3/
Let's Empower Esports Worldwide Together!