"Knowing the Constant and Changing Minds" has a deep understanding and insight into the self-pleasing needs and trend changes of those who need medical aesthetics, especially those who pursue high-quality medical aesthetics, which is the cornerstone for practitioners in the medical aesthetic industry to build their core competitiveness and long-term development.
Under the K-shaped differentiation trend of "beauty economy" demand, the demand for high-quality medical aesthetics among middle- and high-income groups is still growing strongly. Understanding the portraits, medical aesthetic needs and institutional product selection of such customer groups, and gaining in-depth insight into how they pursue and choose better and safer medical aesthetic products and services at the moment will help medical aesthetic practitioners to do a good job in market positioning, retain core customer groups, and formulate targeted business strategies, so as to form a unique competitive advantage.
Changes in macro trends:
- Light medical aesthetic projects have gradually become the mainstream of medical aesthetic demand
- Social platforms have become the main front for medical aesthetic penetration
- The decision-making of medical aesthetic needs is gradually becoming rational
- There is an obvious trend of younger medical aesthetic demand groups
- Men's needs are further awakened
- The aesthetic of the demander is becoming more personalized
- Outbound medical aesthetics are becoming increasingly popular
Institutional business insights
- The tripartite platform is more friendly to public medical aesthetics
- Public medical cosmetology has received more policy support
- The development of public medical aesthetics has entered the fast lane?
Full report: 48 pages
The report reads in part:
Official account: "BR Xingyan Society"