Recently, a series of concept drawings released by Mao Hui can be said to have made non-fans look dark.
With this greasy makeup, 5 cents retouching effect, and simple scenes, it's hard to believe that this is a concept girl group that has amazed the Quartet.
Even Marie Claire's July blockbuster for Mao is better than the pictures taken by SM this time, not to mention that the title song this time is mediocre.
Personally, I think it's just SM's routine operation of a 10th anniversary old group.
After Jessica left, SM still presented fans with high-quality comeback songs such as Lionheart and Party in order to save the situation and stabilize the situation.
But the tenth anniversary of his youth was so shabby that even non-fans felt speechless.
This is once the highest-grossing top girl group in South Korea, but it still can't escape such a fate, and the 10th anniversary return is like SM in order to give fans a sloppy explanation.
But looking at the whole environment, which big company doesn't do this?
How many of the second-generation top girl groups in the same period as their youth have reached the tenth anniversary and received better treatment for the tenth anniversary than when they were young.
No, not a single one.
This is not a defense of SM, but a matter of facts. I've always said that Kpop has one advantage: it values fresh graduates.
When these newcomers are still fresh representatives, large companies must continue to fight for various resources for them, especially the combination of large companies, they just need to obediently do a good job of greenhouse flowers.
What LV Chopin Givenchy LOEWE Gucci must have everything, which has been prepared since before its debut, but even if the old group can still play overseas, it can no longer get such resources in the name of the team.
Only a few members can still attend brand events and endorse some brands that are a little lower than blue blood and red blood to maintain exposure.
This is a Kpop offer for graduates.
But at the same time, it is also cruel to the old group, the members of the old group will not easily downgrade their resources at their peak, each album must be of high quality from visual planning to music planning, and the general trend of idols must get good resources even if they want to try across borders, after all, they can't reduce the level of the girl group of large companies.
But once the new group debuts, the new group will rush to its peak two or three years later, and the company will inevitably tilt the new group, after all, the new group's ability to attract fans at this time is much higher than that of the old group.
Everyone knows that it is impossible for the old group to expand the passer-by market, and the excellent old group is basically enough to support the elderly in the overseas market, but it is difficult to rise in the local market.
In fact, since Mao's birthday, both song selection and visual planning have become sloppy, and chill kill is even worse.
FMR became their most decent recent plan, but unfortunately the response to this song was mediocre.
Accept it, this is the inevitable fate of an old group, even if there is a better plan than Fmr, can they have another small explosion like psycho?
Difficult.
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