The advent of July announced the official end of China's auto market in the first half of this year, and the more fierce year-end sales in the second half of the year opened simultaneously, and Tesla took the lead in showing its first blockbuster move.
On the morning of July 1, Tesla's sales around the country have sent messages saying that the official is now launching a 5-year interest-free time-limited benefit, and the standard and long-range versions of the domestic Model 3 and Model Y can participate, and there are two specific plans as follows:
First, car buyers can choose zero interest, with a down payment of 79,900 yuan, and they can enjoy 5 years and 60 months of direct interest-free;
Second, you can also choose a low down payment and low interest plan, that is, a down payment of 45,900 yuan, enjoy 5 years of ultra-low interest annualized 0.5%, for example, a loan of 100,000 yuan only requires 500 yuan of interest.
It can be seen that Tesla China is indeed anxious about sales, and this new interest-free policy is not only amazing, but also covers a comprehensive plan with 0 interest and low down payment, and this is much more cost-effective than a direct price reduction of the car price.
Why? Some people on the Internet calculate that if consumers choose the 0 interest down payment plan, it is equivalent to 5 years without the normal 3W multi-interest interest, on the one hand, it can greatly reduce the user's car purchase budget threshold and retain liquidity; On the other hand, it is significantly higher than the price reduction of 1~20,000 yuan.
Of course, this is also a win-win for Tesla. Through cooperation with banks, Tesla will not actually lose all interest expenses, ensuring a certain profit margin; At the same time, as an international car company, Tesla China may have many difficulties in negotiating vehicle pricing, so it is undoubtedly a better solution to change the way.
The most important thing is that for Tesla China now, it is urgent to save 100,000 sales.
In the past May, Tesla's sales in China were 72,600 units, a year-on-year decrease of 6.6%. Globally, Tesla delivered 386,800 vehicles in the first quarter, the first year-on-year decline in single-quarter deliveries in nearly four years, creating the worst performance in the past five quarters.
Behind the decline in sales is a significant decline in the market dominance of the product, which is what worries Tesla the most in the Chinese market. Due to the long iterative update cycle of the two main models such as Model 3 and Model Y, coupled with the fierce emergence of many strong competitors such as domestic competing models such as Xpeng G6, BYD Han, Zeekrypton 001, Ledao L60, etc., both in terms of appearance and function and cost performance are far better than Tesla.
If the price is not reduced, perhaps the Tesla Model 3 and Model Y will become more difficult to sell in China.
However, even if Tesla launches blockbuster preferential policies such as 5-year 0 interest, the majority of netizens still recommend waiting. They said that according to the preferential policies that Tesla had launched before, there may be active price reductions or new models on the market as soon as next month.
Moreover, Tesla is only the first car company to cut prices in the second half of this year, and there will be more domestic new cars on the market next, and the market will be more exciting and cruel, and users who want to buy a car must wait.