【Introduction】
In China's auto market in 2024, the field of new energy vehicles has ushered in a milestone moment. Li Auto and Huawei's Hongmeng Zhixing both achieved good results in sales, which not only demonstrated the strength of China's new energy vehicle brands, but also marked the rise of Chinese brands in the high-end market. As "Zhou Yi" said: "Tianxingjian, a gentleman strives for self-improvement", Ideal and Hongmeng are writing a new chapter of China's new energy vehicles with their unremitting efforts.
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1. Li Auto: Leading sales and creating brilliance
On July 1, 2024, Li Auto announced that it delivered 47,774 new vehicles in June, an increase of 46.7% over the same period last year, setting a new record again. A total of 108,581 vehicles were delivered in the second quarter, up 25.5% year-on-year, showing strong growth momentum. As of June 30, Li Auto has delivered a total of 822,345 vehicles, firmly occupying the top spot in the delivery volume of China's emerging brands.
Li Auto's L-series models performed particularly eye-catching, with monthly deliveries exceeding 20,000 units in June and more than 40,000 units per month for all products. This was due to the successful launch of the new Ideal L6 model and the significant improvement in store efficiency. Li Auto not only regained the sales championship of China's new power brands, but also won the sales championship of Chinese auto brands in the new energy vehicle market of more than 200,000 yuan.
Li Xiang, Chairman and CEO of Li Auto, said: "The miracle of Li Auto's growth is the result of the joint efforts of users and partners. We always focus on user value, constantly iterate products and technologies, and take growth as the core driving force. At the beginning of July, Li Auto NOA will be pushed to all AD Max users to further improve the intelligent driving experience. ”
2. Hongmeng Zhixing: No. 1 in sales and reconstruct the market structure
Huawei's HarmonyOS also showed amazing sales performance in the first half of 2024, with a total of 194,207 vehicles delivered, becoming the leader in sales of China's emerging brands in the first half of the year. In June, 46,141 units were delivered in a single month, and models such as the M9, M7, M5 and S7 all achieved outstanding results, especially the M9 ranked first in the market sales of models above 500,000 yuan.
The success of HarmonyOS lies not only in the excellent performance of its products, but also in its accurate grasp of market trends and the continuous enhancement of its brand influence. The excellent performance of all models of Hongmeng Zhixing is reshaping the competitive landscape of Chinese brands in the high-end market.
Third, the two heroes stand side by side, and Chinese brands rise
The brilliant achievements of Ideal and Hongmeng are the epitome of the rapid development of China's new energy vehicle industry in recent years. They not only represent the rise of Chinese brands, but also reflect the important position of China's manufacturing industry in the global industrial chain. Just as the ambition and pride depicted in Du Fu's poem "will be at the top of the mountain, at a glance of the mountains", Ideal and Hongmeng are standing at the peak of the new energy automobile industry, leading Chinese brands to a higher stage.
How can the continuous upgrading of technology and user experience promote the market competitiveness of China's new energy vehicle brands?
As Sun Tzu said in "The Art of War": "Therefore, those who are good at fighting seek to be in the situation, and do not blame others." "In the new energy vehicle market, the continuous upgrading of technology and user experience is the competitive advantage that Chinese brands seek. Li Auto's no-picture NOA intelligent driving function demonstrates the important role of technological innovation in improving user experience, thereby enhancing the brand's market competitiveness. This shows that through continuous technological iteration and optimization, Chinese new energy vehicle brands can create products that are more in line with consumer needs, so as to stand out in the high-end market.
How can Chinese NEV brands reshape the competitive landscape in the high-end market?
"Dapeng rises with the wind one day and soars up to 90,000 miles." The rise of Li Auto and Huawei's Hongmeng Zhixing, just like Dapeng spreading its wings, symbolizes the breakthrough of Chinese brands in the high-end market. Through differentiated product design, strengthened brand image and flexible marketing strategies, Chinese brands are gradually changing the high-end market pattern dominated by international luxury brands in the past. This means that China's new energy vehicle companies have the ability to compete with traditional giants on the international stage and reshape market rules through continuous innovation and deep cultivation of the market.
Does the competition between Ideal and Hongmeng indicate the future trend of China's new energy vehicle industry?
"Ask the canal to be as clear as promised, for there is a source of living water." The competition between Ideal and Hongmeng is like the source of a clear stream, continuously injecting vitality into China's new energy vehicle industry. The market performance and competitive strategies of these two companies not only represent the general trend in the industry, but also indicate the future direction of China's new energy vehicle industry - that is, through technological innovation, quality improvement and brand building, Chinese brands are expected to play a more important role in the global market. This trend is likely to prompt the global NEV industry to reassess the power and potential of Chinese brands and accelerate the transformation and development of the industry.
【Conclusion】
The brilliant achievements of Li Auto and Huawei Hongmeng Zhixing are a vivid footnote to the vigorous development of China's new energy vehicle industry. The competition and cooperation between the two not only promote the progress of industry technology, but also bring more high-quality choices to consumers. In the future, we have reason to expect that Chinese brands will continue to create more miracles in the field of new energy vehicles and write a more brilliant chapter.
The story of Ideal and Hongmeng is not only a competition for sales and market share, but also a contest for innovation, quality and service. Their success is not only due to the improvement of product strength, but also to a deep understanding of the Chinese market and accurate insight into user needs. In this era full of opportunities and challenges, Ideal and Hongmeng are working hand in hand to write a glorious chapter of China's new energy vehicles.
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