With the end of the group stage of the European Cup, the 16 teams that have advanced have officially entered a more intense knockout round. In several matches held on July 1, Beijing time, several European powerhouses, including Spain, fought each other and fought fiercely. The reporter noticed that in each game, it was not only the ball skills and scores that attracted attention, but also the eye-catching Chinese character advertising slogans on the advertising fences around the stadium.
Taking advantage of the European Championships to "go overseas", the overseas influence of Chinese brands is increasing day by day. From the 2016 European Championships in France only sponsored by Hisense as a Chinese company, to now five Chinese companies appear together, China has become the largest exporter of top sponsors of the European Championships. In this event, Hisense, BYD, Ant Group, vivo, AliExpress 5 Chinese companies appeared on the field as official partners of the European Cup, occupying more than one-third of the seats in the list of 13 highest-level official sponsors, breaking the historical record.
In fact, the world's top sports events such as the European Cup are not only a football feast, but also a concentrated display of the development of enterprise technology and globalization. To make a bigger brand and stronger voice in the global market, we must rely on our own brands and high-end products, which in the final analysis depend on technological innovation.
In the home appliance industry, as China's home appliance industry adheres to technological innovation, explores user needs, and innovates retail formats, the overall industry resilience and full competitive advantage are becoming more and more obvious.
Taking Hisense as an example, a number of products and technologies in Hisense's washing machine industry lead the industry. In the field of washing machines, the "washing rate" is an important indicator to evaluate the performance of the washing machine, which directly determines the cleanliness of the laundry after washing. In the current market, the cleaning rate of most washing machines hovers around the "baseline" of 1.03, and washing machines that can reach 1.1 are already among the best. However, the new pianist launched by Hisense washing machineH8With the innovative research and development of living water washing technology, it has achieved a washing ratio of up to 1.259, achieving the first in the industry, which undoubtedly sets a new benchmark in the field of washing.
It is understood,Hisense living washing technology stimulates the activity of water,It can effectively improve the decontamination ability,At the same time, it prevents the formation of scale,Ensure that the clothes do not turn yellow after washing、Not hard。 The multi-oxygen molecules produced by the active water washing technology can also effectively remove fungi, with a sterilization rate of up to 99.99%. The combination of these two core technologies has comprehensively improved the washing capacity of the washing machine and brought consumers a more excellent washing experience.
"In recent years, Hisense washing machines have successively brought better green and healthy washing experience to many countries and regions around the world such as the United States, Europe, Australia, Japan, and South Africa, and won the trust of users." The relevant person in charge of Hisense washing machine said.
As we all know, European product performance standards have always been known for being "strict", and home appliances are no exception, and the European home appliance market is full of big names, and the competition is very fierce. It is not easy to gain the recognition of local consumers in such a market environment.
In this regard,Hisense washing machine has long established a technological innovation to achieve product transcendence,To gain insight into the market to meet user needs。 Under Europe's strict product technical standards, Hisense washing machines not only successfully completed the top standard certification in related fields, but also achieved a further breakthrough in product sales. And the superposition of technological innovation and consumer demand satisfaction,Finally laid the reputation of Hisense washing machines among global users,Realized3European families choose Hisense washing machines every minute。
Experts point out that today, innovation has cultivated a new temperament of Chinese brands. Chinese brands, including Hisense, continue to promote technological innovation, product innovation, business innovation and management innovation, and have made great breakthroughs in market share, brand loyalty and global leadership, and share development opportunities and achievements with the world by playing the role of a bridge between sports events.