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Why is old wine becoming more and more popular? Here's why!

author:Sauce Xiang Yan Sake Brewery

Wine is the fragrance of aging, and this proverb expresses the unique charm of old wine. In the mainland, the winemaking technique has been passed down for thousands of years, and old wine, as a treasure, carries a long history and culture. It's a great charm for drinking lovers.

Why is old wine becoming more and more popular? Here's why!

>> In terms of price

For the same brand, the price difference between the old vintage and the high-end series of the new vintage is not much higher, or even more cost-effective. For example, the Luzhou Laojiao special song before 99 years is now 1573, and the price difference between the two is not large. The price gap between Jian Nanchun in the 90s and Jian Nanchun's high-end products now is not large.

The 97-year-old Moutai is far cheaper than the 30-year-old wine of the new vintage, thousands of dollars cheaper. Take some new wine and drink it, the cost performance is very high.

Why is old wine becoming more and more popular? Here's why!

>> In terms of taste

After a long period of fermentation and aging, the taste of the old wine becomes richer and fuller. If you like the taste, you won't like the new sake.

For example, in the 80s, Luzhou Laojiao could drink the taste of fruit. If the old vintage Moutai is paired with a little and a few years of Moutai, it tastes very good to blend it.

Why is old wine becoming more and more popular? Here's why!

>> In terms of wine quality

Many people say that old wine is no better than new wine. Of course, the current technology and level will definitely make the product quality more stable, but the quality of the old wine is also very good, after all, it is brewed from pure grain in a famous winery.

The liquor of the 90s was all rationed, not wanted, and scarce. There are only one or two bottles a year or a month, and the quality is definitely guaranteed.

Why is old wine becoming more and more popular? Here's why!

>> Emotionally speaking

The mainland wine culture has a long history, from the ancient literati and ink writers to today's folk tales, old wine occupies an important position. When we talk about tasting old sake, we are drinking this sense of history. Many people are very happy when they see old wine, why? It's a sense of history, as if you've stepped back in time. Therefore, some fathers now drink old wine, not only drinking, but also the feeling and feelings of the year.

Why is old wine becoming more and more popular? Here's why!

The years are like a song, and the old wine is the witness and inheritor of history. Sometimes you need an old glass of wine to reminisce about those moments of history.

PS: The Hua Mao Collection has been discontinued, and it is available in small quantities.