Self-service newspaper refers to an individual or enterprise through some online platforms or services, to complete the design, release and management of advertising content on their own, a way of advertising, compared with the traditional company or media to publish, self-service newspaper has the advantages of easy operation, low cost, flexible delivery, etc., does self-service newspaper need to be charged? This article will give you a detailed answer.
Self-service providers usually charge a fee, which mainly includes the following:
1. Advertising design fee: The self-service newspaper platform will provide advertising templates, users can choose the template for design according to their own needs, some platforms may charge a certain design fee, but there are also many platforms that provide free design services.
2. Advertising fee: This is the main cost of self-service newspaper, which varies according to the location, size, duration and other factors of the advertisement, the more conspicuous the placement, the larger the advertising area, and the longer the advertising time, the higher the cost.
3. Advertising management fee: The self-service newspaper platform provides advertising management functions, users can adjust the advertising content and delivery time at any time, and some platforms may charge a certain management fee, but there are also many platforms that provide this service for free.
4. Other additional service fees: such as data analysis, crowd targeting, etc., these services can help users better optimize advertising effects, but may incur additional costs.
Next, let's analyze the difference between the cost of self-service reporting and the cost of traditional reporting.
1. The traditional way of publishing usually needs to pay the company's service fee, while self-service reporting saves this part of the cost and reduces the cost.
2. Self-service newspaper can adjust the advertising strategy according to the actual demand, which avoids the waste that may occur in the traditional newspaper and improves the cost performance of advertising.
3. Self-service reporting platforms usually adopt a pay-per-effect model, and users only need to pay for the actual advertising effects, while traditional reporting methods are difficult to achieve.
There are also some potential drawbacks to self-reporting:
1. It requires certain network technology and operation ability, and for some users who are not familiar with Internet operation, it may take a certain amount of time to learn and adapt.
2. There are many self-service reporting platforms, and the service quality is uneven, and some platforms may have problems such as poor advertising effect and inadequate service.
3. Compared with professional companies, self-service newspaper may have a certain degree of deficiencies in advertising creativity and planning.
How to choose the right self-service platform? Here are some suggestions:
1. Understand the background of the platform: choose a self-service newspaper platform with high visibility and good reputation to ensure service quality.
2. Compare costs: Compare the charging standards of different platforms and choose a cost-effective platform.
3. Pay attention to the functions of the platform: understand the advertising templates, delivery strategies, data analysis and other functions provided by the platform to ensure that you meet your own needs.
4. Consult customer service: Before officially placing advertisements, consult the platform's customer service about relevant questions to understand the platform's service level and professionalism.
Self-service newspaper is a cost-effective advertising method, you need to pay a certain fee, but when choosing a self-service newspaper platform, users need to comprehensively consider the platform's service quality, cost, function and other factors to ensure the effect of advertising, through the reasonable use of self-service newspaper, enterprises can save advertising costs, improve advertising effects, and achieve marketing goals.