Guide
The bizarre outfits at Fashion Week have sparked widespread skepticism and criticism, with some designs being too bold or even vacuum-driven to understand. The outfits of celebrities and models took center stage, sparking discussions about where fashion is headed. Is it for marketing needs or in defiance of industry rules? Let's take a look at the stories behind these amazing outfits!
The strange outfit raises questions
For fashion week, nothing is more eye-catching than what the stars and models are wearing. As we all know, Fashion Week is a professional fashion show, the purpose of which is to allow designers to show their latest creations to the public and the media. The most important of these is the clothing itself, and good clothing design can attract more attention and customers for the brand, which in turn will increase sales and spread the brand influence further.
However, in recent years, there has been a phenomenon at fashion weeks, where the outfits of celebrities and models have gradually taken center stage, and some bold designs have attracted the attention of the media and become hot topics. But not all of the reviews were positive, and some celebrities and models wore clothes that were too bold and even vacuumed.
These bizarre outfits often arouse questions and criticism from the audience, who believe that the design lacks beauty, cannot be understood, and even affects the image and development direction of the entire fashion industry. Originally, there was a certain gap between fashion week and public aesthetics, and now this kind of weird and uncomfortable outfit is bound to discourage many people, and even prejudice against the entire industry.
Incomprehensible design
For example, some of these outfits appeared at Paris Fashion Week this year. Celebrities and models choose to wear explicit outfits in order to attract attention, and there are even cases of direct nudity. In addition to concerns about the direction of fashion week, many people say that this design is incomprehensible.
In their view, the most basic function of clothing is to cover shame, and these designers seem to ignore this. Judging by the effect of the celebrities and models on the catwalk, they are very confident, as if the whole person is bathed in a breath of liberation. But this confidence does not make people feel how good this outfit is, but makes everyone more curious about how these stars and models came out.
Some netizens joked: "Watching these celebrities on the catwalk, it seems that I am watching an endless 2B youth program." Some female viewers said they wouldn't buy the clothes anyway, and they were even skeptical that anyone would buy such a design. In their view, fashion should not be such an expression.
Some well-known brands are also being questioned. It's obviously couture, but it feels cheap and vulgar. This ambivalence is impressive, but it's not necessarily a good thing for brands in the long run.
As one of the four most important fashion weeks in the world, Paris Fashion Week attracts elites and celebrities from all over the world with its annual spring, summer, autumn and winter shows. And their gaze often determines the fashion trend in the next two years. If they don't see a good direction from here, then it has the potential to affect the direction of the entire market.
Forcibly create topics
So why is there such a strange outfit that seems to be harmful to the development of the industry? Some industry insiders believe that this is largely due to the need for marketing.
As a very professional press conference, fashion week is inherently difficult to disseminate information. If a brand wants to let more people know that it has released a new product, it is not enough to rely on media coverage alone.
Therefore, many fashion week brands will choose to use the halo of stars to increase their popularity, and some big brands will even directly invite celebrities to walk the catwalk. Celebrities on the runway is itself a topical marketing method, although this is not in line with the original intention and rules of fashion week, but it has achieved a certain degree of effect.
For example, those strange outfits quickly attracted the attention of the media, reporters from all walks of life forwarded reports, and many self-media also published articles to hype. Whether it's a good or bad review, something that can get everyone to argue is a great marketing material in itself.
Many fashion week brands have built a reputation and popularity over a long period of time, and anything that builds on this can resonate with a wide range of people. For some emerging brands, they may not have such conditions, and if they can't do their best to attract the attention of the media and the public, they are likely to face a situation where no one cares.
Ignore industry rules
The problem, however, is that this way of attracting attention doesn't always work. Opportunistic brands don't benefit from it for long, and once they lose their professionalism and creativity, audiences turn to the next brighter thing.
This is very detrimental to the brand image in the long run. If consumers can't see sophistication and beauty from the catwalk, but are forced to accept something that they simply don't like or even understand, then their desire to buy clothes from this brand is bound to decline.
The fashion industry can sometimes seem chaotic, but there are still strict rules and logic to follow. If a brand will only use the aura of a star to create a topic, and never pay attention to the quality and design sense of the product itself, then it will only be eliminated from the market in the end.
More seriously, it threatens to completely upend the rules of fashion week. Although the current fashion week is a case phenomenon, there is no large-scale atmosphere. But as more brands start experimenting with similar marketing methods, the momentum is likely to intensify.
At that time, the entire fashion week may turn into a variety event full of celebrities, and the runway is full of fancy clothes that cater to the public's aesthetics. Brands that truly operate with heart and love for fashion design will no longer exist.
The entire industry will be damaged by the short-sighted behavior of a few people, and over time, the public's aesthetic of the fashion industry will also be skewed.
epilogue
Trends in the fashion industry are fickle, but sophistication and beauty are always the same. Strange outfits may attract attention in the short term, but they cannot replace the essence and quality of design. Fashion Week should be a stage for creativity and art, not an arena for forcibly creating topics. For the fashion industry, maintaining professionalism and creativity is the key to long-term growth. What do you think