Recently, BMW Beijing Express Garbo dealership successfully held the BMW After-sales Service Quality Experience Day, bringing an in-depth experience journey of BMW's service concept of "responsibility first, long-term companionship" to the participants. As a leader in the global automotive industry, BMW is not only committed to manufacturing excellent cars, but also adheres to its responsibility to society and customers, and provides more than 7 million Chinese car owners with a safe, worry-free and assured car experience through high-quality services.
BMW, a 100-year-old luxury brand, has always put responsibility and quality first. As an important embodiment of the brand spirit, its after-sales service integrates "active care" into it to ensure that when there is a problem with the vehicle, it can intervene earlier and more actively to solve the worries of customers. This shift from "passive" to "proactive" not only demonstrates BMW's deep care for its customers, but also demonstrates its forward-looking and innovative nature as an industry leader.
In the service sector, BMW adheres to a long-term approach and creates a seamless customer experience from online to offline through continuous digital upgrades. Whether it is convenient online appointment service, door-to-door pick-up and delivery of vehicles, or real-time update of maintenance progress inquiry, online payment and other functions, customers feel unprecedented convenience and efficiency. This seamless connection between online and offline not only saves customers' time and costs, but also improves the overall efficiency and quality of services.
The reason why BMW is able to provide customers with such professional and efficient services is inseparable from its strong professional team and innovation capabilities. More than 700 dealerships and service outlets in 315 cities across the country are a solid guarantee for BMW's service quality. At the same time, through the nationwide promotion and innovation and upgrading of the "BMW Network Innovation Program", BMW has continuously improved its service quality and brought customers a more comfortable and heart-warming service experience. In addition, BMW has also trained and selected a large number of service consultants and technicians with new energy certification through innovative forms of training and after-sales skills competitions, providing strong support for new energy maintenance capabilities.
Over the past 30 years since entering the Chinese market, BMW has always adhered to the core value of "responsibility first", and has always maintained a firm pace and a clear direction in the face of market turbulence and change. From 0 to 7 million users, BMW's commitment has always been the same, and through long-term and warm service, it has established a deep emotional bond with customers and become their trusted "good friends".