With the increasingly fierce competition in the new energy market, various car companies have tried their best to stand out in products and services and win the favor of consumers. In this fierce competition, the ZEEKR brand, with its unique product concept and user-oriented service attitude, successfully took the lead in opening a unique "pet fan" model in the second half of 2024, which made many car lovers crazy.
On July 1st, the ZEEKR X press conference was held as scheduled, in addition to the launch of the high-profile 25 ZEEKR X, it also brought an amazing easter egg to the audience at the press conference - ZEEKR 007 new interstellar purple color version.
As the first mid-size luxury sedan of the ZEEKR brand, ZEEKR 007 has attracted the attention of countless consumers since its launch with its Hidden Energy minimalist luxury shape style and ZEEKR STARGATE integrated through the light curtain. However, with the continuous accumulation of market feedback, some consumers have higher expectations for the color matching of ZEEKR 007. They hope that this model can have a more diversified color selection to meet the individual needs of different consumers.
In the face of consumers' voices, the ZEEKR brand responded quickly and actively adopted user suggestions. After careful research and development and design, the new interstellar purple color version of ZEEKR 007 came into being. Inspired by the universe, the new colour model reflects light years away on the body, creating a mystical and trendy visual effect. At the same time, the design of the contrasting roof adds a touch of sport and power to the vehicle, making ZEEKR 007 glow with a different style in the city.
In addition to the appearance upgrade, ZEEKR 007 has also been comprehensively optimized in terms of intelligent systems. After upgrading to ZEEKR 007 OS 6.1, the intelligent driver assistance functions of this model have been further improved. The NZP high-speed autonomous navigation assistance system has covered 20+ different types of ramps on highways and urban expressways across the country, and the ramp pass rate has increased to 98.9%, and the invalid lane change is less than 1%. In addition, the new functions such as TLA traffic light reminder, SGW front car start reminder, CMSR rear collision mitigation and ELKA emergency lane departure assist make ZEEKR 007 perform well in actively identifying and avoiding risks, escorting urban traffic safety.
In terms of parking, ZEEKR 007 also shows its industry-leading strength. The introduction of the automatic parking function of mechanical parking spaces allows vehicles to easily park in complex scenarios such as ultra-narrow parking spaces and dead-end road parking spaces. The addition of the fingertip parking function has completely changed the limitations of traditional parking methods, allowing car owners to enter and exit freely in old, dilapidated and narrow areas.
In order to repay the support and love of consumers, the ZEEKR brand has launched a very sincere car purchase policy. All models of ZEEKR 007 can enjoy the NZP high-speed autonomous navigation assistance system for free for life, as well as the right to purchase a car for a limited time of up to 36,000 yuan, from July 1 to December 31, users who have made a decision to ZEEKR 007 can enjoy this right and interest, and all old users can enjoy it. In addition, policies such as exterior decoration and ternary lithium battery pack limited-time reduction have also been given to consumers, truly realizing the re-upgrading of users' equal rights experience.
In this new energy market "volume king" battle, the ZEEKR brand with its sincere service attitude and innovative product concept successfully stood out, in June the delivery of the whole system exceeded 20,000 units, it can be said that the ZEEKR brand has proved with practical actions that its status as the "king of volumes" is well deserved!