Started in the mountains, born to fly
SHANGHAI, July 1, 2024 /PRNewswire/ -- HOKA ONE ONE®, A high-performance footwear and apparel brand owned by Dix Outdoor Products Co., Ltd. (NYSE: DECK), today announced the start of the third chapter of its global brand marketing campaign "FLY HUMAN FLY". As HOKA's most influential marketing campaign in the world, HOKA aims to encourage more people who are eager to "fly" to step on the starting line, inspired by the origin story of the brand's birth in the Alps, calling on more runners, from the mountains to the city, to feel the freedom and joy of "we are born to fly".
Fearless terrain, unbridled. This time, in order to explore the innate off-road genes, HOKA has launched a new creative short film, "Bird's Eye", which uses birds as the first perspective, starting from the vast mountain tops, skimming the winding river, through the dense jungle, and flying to the road side by side with the runners. Along the way, different runners gathered because of love, ran freely like birds, experienced the fun and power of sports together, constantly challenged themselves, fearless of boundaries, and explored better selves and more possibilities, just because they firmly believed that "we are born to fly"!
This story of courage is also an expression of HOKA's declaration to the runner community – together, we will run farther, soar higher into the sky, and tap into each other's greater potential. In the process of running forward with all their might, every runner can deeply experience the thrill of freedom like flying.
The new chapter of the global brand marketing campaign of "Fly Like This" highlights HOKA's brand image of passion, authenticity, boldness and fearlessness. In the future, HOKA will uphold the concept of leading more people to stand on the starting line, and continue to encourage runners to put aside their hesitations, take a step, and feel the supercritical thrill of running to fly. HOKA will continue to build high-performance sports equipment, connect diverse runner communities, and provide rich sports experiences, so as to help more runners enter a new life arena and experience the joy of "running like flying".
This Saturday, the second HOKA Race Carnival will kick off in Anji, Zhuxiang, where nearly 1,000 runners will start their first trail running experience in the beautiful mountains and bamboo forests. In the company of HOKA, runners will unlock an exciting journey of exploration - the distance between us and the mountain, "wild, just one step"!