"Gold quality, establish the world", this majestic and ambitious advertising slogan, has been the best witness of Gionee's glorious period. This domestic mobile phone veteran, in the golden age of sales was the first domestic brand, and has become one of the giants in the mobile phone industry.
In the endless fierce competition of latecomers, in the mobile phone industry, the old world is smashed, and the new world is being reconstructed.
In this conversation, we will discuss a number of important topics:
1. What was the original intention of creating "Mobile Phone: Life and Death"?
2. During his tenure at Gionee, Mr. Yu served as the vice president of the group, and was in charge of the global market and tens of billions of sales and marketing in China. The book "Mobile Phone: Life and Death" is also adapted from personal experience, what are the thrilling and impressive events that can be shared?
3. The story background of "Mobile Phone: Life and Death" takes place in the 2015-2018 Chinese smartphone melee. At that time, international giants such as Nokia and Motorola gradually faded out of the Chinese market, and Chinese smartphone brands ushered in a new era of development. Can Mr. Yu talk about the development characteristics of Chinese smartphone brands during that period, such as the main players, the level of technology and the market environment?
4. What are the challenges and opportunities faced by China's smartphone industry in the initial stage?
5. What was the position of foreign brands in the Chinese market at that time and what were the reasons?
6. In Mr. Yu's view, in what aspects did China's smartphone industry make breakthroughs at that time?
7. How do Chinese smartphone brands gain a certain market in the international market? In what ways does Mr. Yu think that China's smartphone industry is ahead of its foreign counterparts?
8. What are the current challenges facing China's smartphone industry? What do you find most difficult?
9. How can Chinese smartphone brands maintain a competitive advantage?
10. What impact will emerging technologies such as artificial intelligence and 5G have on China's smartphone industry?
11. What are the lessons to learn from China's smartphone industry?
12. What are the suggestions for Chinese smartphone brands to improve their brand image?
13. What is the future development trend of China's smartphone industry? What is Mr. Yu's outlook for the future development of China's smartphone industry?
14. After experiencing the hottest 4 years of China's smart phones, I left the mobile phone industry and started the entrepreneurship of smart two-wheeled electric vehicles. Today, the business war of smart electric vehicles is almost replicating the battle of smart phones, for the future of smart electric vehicles, how can new power brands break through? ......
Yu Lei
Ph.D. in Business Administration, Postdoctoral Fellow in Business Innovation, Boston University Business School.
Former Vice President of Gionee Group, winner of CMO of the Year of Golden Pupil Award.
He is the author of "Marketing in the Worst Case", "Fleeing Foreign Enterprises", "Corporate Vanity Fair" and "Pursuing Business China".
This issue is highly recommended
"Mobile Phone: Life and Death"
At the beginning of the 21st century, when feature phones were gradually replaced by smart phones, China's traditional mobile phone industry underwent a seismic change. In this revolution, many of the glorious mobile phone brands of the past have fallen like meteors, including Fikia, which once occupied half of China's mobile phone market. In 2014, Zheng Ming, the general manager of Fikia's Greater China market, also had to leave the company that had brought him glory and began to look for new opportunities......
"Captain" Yu Lei's new masterpiece, a mobile phone brand's story from the sky to the sea, restores the beginning and end of a business truth, and an immersive record of the crazy 4 years of the mobile phone industry from 2015 to 2018.
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