Samsung will hold its next grand Unpacked event in Paris on July 10. In anticipation of this momentous occasion, Samsung officially launched its campaign today, and unlike most of its competitors, Samsung did not choose to promote it exclusively through online media, but instead placed giant billboards in cities around the world.
Samsung giant billboards
These giant billboards are found in many cities such as Bangkok, Brasilia, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw. Samsung showed off a 3D cube rotating on a flat surface on these digital billboards, followed by a projection of the Eiffel Tower (as the launch event took place in Paris), and four stars from the Galaxy AI logo.
Samsung giant billboards
The official press release states that this series of campaigns symbolizes "Samsung's journey to unlock new experiences for users around the world." Samsung further stated that through this campaign, they are opening up a world of possibilities that will soon change the way people maximize their creativity, increase productivity, communicate without barriers, and more.
Samsung giant billboards
At the upcoming Unpacked event on July 10, Samsung will announce a series of blockbuster new products, including the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch7, Galaxy Watch Ultra, and the new Galaxy Ring.