"Car Matrix" car market market: one of the benchmark models of intermediate cars Honda Accord is also affected by the "price war" of the car market, with the strong rise of domestic new energy models, such as the former market darling of the Accord is also facing the shrinking market, rather than "sit still" It is better to take the initiative to attack, actively participate in market competition, and open the rhythm of exchanging price for volume with the general trend, trying to boost consumer confidence through price reduction in the fierce competition, so that the brand glows with new vitality.
A few days ago, Guangqi Honda opened the 628 carnival car buying festival on the big promotion policy, which really shocked the circle, and the price drop was unprecedented, such as the Honda Accord Rui· The purchase of the T luxury version of the car will drop by up to 50,000 yuan (including the replacement subsidy of up to 11,000 yuan), and the price will only start at 147,800 yuan, and the purchase of Honda Accord for less than 150,000 yuan will not be thought of 3 years ago. The 1.5T luxury version of the model participating in the carnival car buying festival is very rich, with a full-speed adaptive range, lane keeping assist, departure warning and other functions of the L2 level driving assistance system, HUD head-up display, multi-color ambient lighting, etc., the version of the 1.5T engine has a maximum output of 192Ps, WLTC fuel consumption is only 6.6L.
At the moment when the penetration rate of new energy models is close to 50%, people's consumption concepts and consumption habits have been completely changed, and energy consumption has become the primary consideration of car purchases, compared with high-consumption fuel vehicles, the electric vehicle with a range of nearly 500 kilometers is charged only a few dozen yuan at a time, which is very economical, and the distribution of charging piles is more and more, there is no queuing charging phenomenon, users can choose slow charging or fast charging independently, all these conveniences are not achieved by fuel vehicles. The "price war" in the auto market initiated by new energy vehicles has brought greater pressure to fuel vehicles. As one of the benchmark models of the mid-level car with balanced and stable performance, the Honda Accord also had to put down its body and take the initiative to participate in the competition.