Whether you watch the game or not, the hottest topic in recent times must be the European Cup.
Fans complained about the "abstract" performance of some teams and the fact that some players did not perform as expected; The sisters who don't watch the game talk about the enduring topic of the tournament - handsome guys.
Bellingham, on the other hand, must be the one who has been the talk of the town during the European Championships.
North American fashion sister + British football handsome guy, old story new actor?
Let's take a look at a set of data first: La Liga champion in the 23-24 season, Champions League winner, best men's football player in Europe, best young male football player in Europe; 2023 European Golden Boy Award, Kopa Award; 2024 Laureus Breakthrough of the Year Award......
This is what Bellingham has achieved in the past year, and with the age of 20 and the body and appearance of a male model, it is hard not to wonder if God was very attentive to him when he created man.
Not long ago, Bellingham officially announced that he would become the new spokesperson and model of the SKIMS men's collection, which caused a double earthquake in the fashion and sports circles.
Countless people sighed that perhaps we are witnessing the birth of a new "heartthrob".
贝克汉姆曾经为阿玛尼拍摄内衣广告 图源：The Telegraph
The reason why there is such emotion is naturally closely related to the founder of the brand, Kim Kardashian.
Super Internet celebrity, Kanye's ex-wife, reality show hype queen...... A series of titles have made Sister Jin full of personal topics and has a huge traffic influence, so SKIMS, which was founded by Sister Jin, has gained unimaginable exposure and attention since its birth in 2019.
After a number of supermodels frequently brought goods and the strong influence of the "Kardashian" family, Sister Jin made the brand quickly rise to the top, and its market value soared to $4 billion in just five years.
Sister Jin herself was selected to be the cover character of Fortune magazine, becoming one of the most successful female entrepreneurs of the new era, and with a net worth of $1.7 billion, she ranked sixth on Forbes' 2024 list of the world's billionaires.
Source: @kimkardashian
According to the "authoritative" news of The Sun, Sister Jin, who is 43 years old and is rejuvenating her second spring, is also "fiercely pursuing" Bellingham, the brand's new spokesperson.
Looking back on the love affair of the century between Victoria and Beckham, and now Kardashian and Bellingham, the story of "heartthrob" may be staged again.
But it has been revealed that Belin and Kardashian's sister Ken Dou may also have a potential relationship
A new chapter for the Kardashians and SKIMS
In fact, in addition to Kardashian's personal story, SKIMS's rise to prominence is worth a closer look, and every step of its brand development is perfect.
Not long after the birth of SKIMS, the epidemic has brought a huge turning point in the consumption concept and lifestyle of the whole world, and its sports-oriented and healthy lifestyle also has its innate advantages.
At the same time, Sister Jin, who has a unique fashion vision, is also ingenious in product design, with a product style characterized by comfort, wrapping, and sports and leisure, and at the same time, she has designed a variety of styles and size options for people of different skin tones and different body types, which has also attracted a large number of loyal audiences.
图源：The Cut
Although the core product is underwear and the positioning is not a professional sports brand, SKIMS has entered the sports field through shapewear, tights, sports bras and other items, and has also continuously increased its own sports attributes. In 2020, SKIMS became the official underwear brand of the U.S. national team at the Tokyo Olympics and Beijing Winter Olympics, further strengthening its sports label.
In addition, Kim Kardashian's frequent intersection with cultural and sports stars and idols and excellent connections are destined to have an innate fit between her SKIMS and the fashion circle.
After gradually gaining a foothold in the field of sports and health, SKIMS began to co-brand with big brands such as FENDI and Swarovski, which not only made its own brand recognized in the fashion and luxury circles, but also extended its product line from women's underwear and shapewear at the beginning to pajamas, swimwear and other fields.
Source: ELLE
Last October, SKIMS began launching a menswear line and became the official lingerie partner of the NBA, WNBA, and U.S. basketball teams.
At that time, Sister Jin invited Neymar, Alexander, and Nick Bosa, three sports idols who have super popularity in football, basketball, and rugby, respectively, to stand on the platform, which also brought the double bonus of sports and fashion attributes to the brand.
In hindsight, using men's fashion as the new "battlefield" is an extremely clever and trend-following style of play. You must know that lululemon, a giant on the same track, also launched men's shoes for the first time this year, accelerating the layout of the men's clothing business.
Source: SKIMS
This year, Sister Jin's business empire has expanded further. On the 17th of this month, SKIMS stepped up its foray into brick-and-mortar stores with the opening of its first permanent store in Georgetown, Washington, D.C.
Four new stores will also open this year in Aventura, Austin, Houston and Atlanta, Florida, and in the future, flagship stores in New York and Los Angeles.
Robert Norton, chief commercial officer of SKIMS, said that SKIMS aims to reach more than 100 stores in the next few years.
SKIMS' first permanent store Source: washingtonian
Just two days ago, SKIMS teamed up with Team USA again to launch a collection of lingerie, pajamas, loungewear and more for the Olympic and Paralympic Games in Paris this summer, and for the first time, including menswear, swimwear and more.
Source: SKIMS
SKIMS' business layout is clearly making great strides, and according to the QR Code Generator report, Skims has been named the world's most recognizable celebrity clothing brand.
Previously, some people once thought that the success of Sister Jin and SKIMS was just "relying on hype" and "good luck", but judging from the current trend of the brand's continued popularity and no signs of cooling down, the value of SKIMS has soared all the way and even become a representative of the phenomenal trend of both men and women, which has gradually become a reality.