On July 1, Xuhui Binjiang officially opened its doors in the Media Harbor Garden, another "good place at home". The opening scene was very lively, and a large number of white-collar workers in the office building and surrounding citizens came to "watch" consumption. Burger King, McDonald's, Chen Xianggui, Sita Old Lady Bibimbap and other food and fast food brands have lit up their stoves, and drink and dessert stores such as Lemon Season and Taiqi have also been put in place, giving the first batch of consumers the double satisfaction of carbs and sugar.
Another highlight of this opening - the Korean cute trend IP "Beer Tart" made a surprise appearance in Shanghai for the first time. The image of the budding girl "Dandanzi" can be seen everywhere in the underground commercial space, and the funny elements of "working as a worker" and "dry rice soul" on her body have poked the hearts of many people, attracting consumers to check in one after another.
On the first day of opening, a variety of blockbuster benefits and discounts are indispensable. In the Garden of Media Harbor, 10 huge discounts were officially announced for the opening of the "heroic", including 6.8% off for the whole meal, 66 yuan for the whole audience to participate in the scratch lottery Hema 100 yuan card, 88 free 20 yuan dining coupons, new members to the store to draw red envelopes, etc., and there are also rich preferential activities such as 6 points starting from the limited-time seckill of popular items. (For details of the offer, please refer to the WeChat public account of "Media Port Garden")
Jointly built by Shanghai West Bund and China Merchants Shekou, Media Harbor Garden is located on the basement floor of West Bund Media Port, a new landmark of Shanghai's cultural industry, and is another comprehensive commercial complex in Xuhui Binjiang. As a cultural and creative industry cluster led by art media, West Bund Media Port has gathered a number of influential enterprises such as Tencent, NetEase, and Hunan Mango, with the Yangtze River Delta Headquarters of China Central Radio and Television Station and Shanghai Main Station as its flagships. Relying on the strong artistic and cultural atmosphere and geographical advantages of Xuhui Binjiang, Media Harbor Garden deeply excavates the needs of local customers, and creates a smooth, convenient, open and pleasant underground commercial block through three-dimensional transportation network and creative space design, providing an ideal habitat integrating work, leisure and entertainment, and redefining the rhythm of urban life.
The Media Harbor Garden focuses on diversified catering, and at the same time introduces new energy vehicle showrooms such as Huawei, BMW, Zhiji, and BYD, as well as sports brands such as GOLFZON PARK, refreshing the traditional business supporting standards and bringing high-quality composite consumption experience to surrounding professionals. In addition, the region's first Hema Fresh Boutique Supermarket will be officially unveiled in the middle of this month. The entry of new retail supermarkets and 7-Eleven convenience stores will further enhance the convenience of life, meet the diversified needs of life consumption, upgrade the traditional business supporting formats, and bring a new and complex consumer experience.
The Media Harbor Garden is of great significance to the Xuhui Riverside. The project not only further optimizes the office and living facilities in the Xuhui Binjiang area, but also improves the layout of catering, retail, smart cars, leisure and entertainment, sports experience and other business formats, but also reflects the improvement of the regional business atmosphere and "fireworks". From this month, the project will also be integrated into a series of activities of Shanghai's new summer consumption promotion IP - "Shanghai Summer" International Consumption Season, and launch fancy consumption promotion content. This summer, the project will form a commercial cluster with the soon-to-open West Bund Dream Center to jointly create a waterfront commercial space integrating leisure and entertainment, shopping experience, art and culture, and fashion trends.
Contributed by: West Bund Group
Editor: Qiu Caihong
Reviewer: Wei Li