This year's "6.18 e-commerce activities" on various platforms have come to an end, and unlike previous years, they advocated a large number of transactions, and this session is somewhat lonely. In the final analysis, it is more that the "freshness" of consumers is long gone, and the "disconnection" of communication between sellers and buyers. Although e-commerce platforms, express logistics, payment tools, etc. claim to have the means to help brands sell goods accurately, the information of each node of offline multi-channel distribution of enterprises is fragmented, and once the goods go out of the warehouse, the brand side is like a "blind man", not knowing the dynamic destination and corresponding data of each product, and then falling into a vicious circle of increasing marketing budgets and backlogs of goods.
Innovation around real needs is easier to succeed, and there is such a company in Hangzhou, starting from the "safe unique code" of goods, effectively solving the dilemma of brands in the current stock era. Hangzhou Wopu IOT Technology Co., Ltd. (hereinafter referred to as "Wopu IOT") is a start-up enterprise based on business flow SaaS + dynamic laser business flow code + big data AI, committed to continuous innovation in the field of intelligent management of commodity circulation. Since its establishment 10 years ago, Wopu IOT has cooperated with 370+ brand enterprises at home and abroad, such as YONEX, Weichai Power, Yituo, Tower, Zheshang Sugar and Liquor, Guyue Longshan, China National Heavy Duty Truck, Xunlin Culture, Yameng, Millennium Boat, West Lake Longjing Tea, etc. It can truly help enterprises enhance brand value, accelerate business turnover, reduce costs and increase efficiency and increase sales.
Achieve a revolutionary breakthrough in the security and trustworthiness technology of IoT ID: the unique ID anchored by the value of commodities in the physical world
There are a bunch of professional terms there, and the insiders are of course well versed in it, but the same novice is like a reporter, and I can only gradually understand its way through a conversation with Yuan Yongyao, the founder of the Wopu Internet of Things. Mr. Yuan made an analogy, the traditional commodity code solves the problem of after-sales rights protection, and the "business flow code" of Wopu solves the problem of the whole chain, consumers can not only accurately identify the authenticity of the goods before purchasing, but also can mainly incorporate the offline shopping guide and other links into the entire "procurement chain", through cross-verification, greatly improve the transaction rate.
"We are not an anti-counterfeiting company, we are to help enterprises do digital management of business flow, the core is to help brand enterprises to open up the digitalization of the circulation end, establish the connection of various roles, and get real, coherent, timely, accurate and multi-dimensional safe and credible business flow data." In an exclusive interview, Yuen Yongyao deliberately emphasized the company's positioning. For Wopu IOT, the business flow code pasted on the commodity is not only traceability and anti-counterfeiting, it undertakes a more important task.
The simple truth may only be explained in simple terms by a person like Yuan Yongyao, who has been the project leader of Alibaba's B2B open platform and procurement platform for many years. Yuan Yongyao introduced that Wopu IOT pioneered the intelligent dynamic laser tag in China, realizing the integration of anti-counterfeiting code, drainage code, anti-channeling code, traceability code, marketing code and after-sales code. "Data labels alone have been developed and iterated for more than a dozen generations. Each generation of data labels has the ability to "be difficult to imitate, difficult to copy, and difficult to recycle; Easy to test, compatible with all mobile phones; Objective test, no need for human intervention; Support pre-sales and after-sales inspection anytime and anywhere, unlimited inspections; It is suitable for high temperature and low temperature, waterproof, moisture-proof, anti-fouling, anti-collision, anti-static and explosion-proof" and other competitive characteristics. ”
Specifically, it is difficult to imitate, that is, other companies cannot make exactly the same label with the same material and the same process. It is difficult to copy, that is, it is shot with a high-definition camera, printed in color, and the algorithm of Wopu IOT will recognize that it will not pass; It is difficult to recycle, which means that after the code of Wopu IOT leaves the original product, it will self-destruct to prevent the code from being pasted on other goods.
With the digitalization of business flow as the baton, supply chain collaboration, and product intelligent manufacturing differentiation, we will optimize the production relationship of laborers, labor materials, and labor objects at each node to achieve a premium
In Yuan Yongyao's eyes, the new quality productivity is a revolutionary breakthrough in technology, and it is also the innovative allocation of production factors that brings about the deep transformation and upgrading of the industry. In the stock era, in order to solve the involution of the industry, it is necessary to upgrade from the channel as the king to the product as the king, and evolve from the seller's market to the buyer's market; Under the full transparency and high competition, it is to return to the essence of business and establish connection, precision and data-driven.
Through the integration of six codes, Wopu IOT can achieve the security and trustworthiness of the whole link of goods, that is, the digital management of all aspects of goods from production to after-sales. It not only solves the problem of genuine trust and channel control of goods, but also supports the transparency of precision marketing: precision marketing such as product coupons, membership points, cashback red envelopes, coupons, etc.; It can also check detailed product information, delivery time, delivery channels, etc., to prevent dealers from channeling goods and indiscriminate prices.
After the integration and analysis of these data, it will help the brand to participate in the operation of the terminal, and through refined management, help enterprises shift from the traditional B2C (channel is king) to C2B (product is king) in the digital era, and the turnover operation efficiency of the brand will be greatly improved.
The integration of business flow and information flow makes the brand a "famous brand"
Yuan Yongyao believes that the current domestic has changed from the incremental era to the stock era, and the business should be transformed from an extensive "horse race" to a refined operation. "Enterprises must focus on the target users to create products that exceed expectations, and achieve a depth of 10,000 meters in a place of 1 meter, rather than 10,000 meters wide in a place of 1 meter in the past," Yuan Yongyao said, "Brand enterprises must return to the essence of business, create products that meet user expectations, provide high-quality services, and earn reasonable profits." ”
Building a more professional online business flow management system to empower the brand is the current focus of Wopu IoT: managing the whole life cycle of each product through the integration of six codes; Reconstruct the transaction model around the four elements of commodities, roles, scenes, and actions, establish links, and precipitate credible business data; With data AI + services, we ensure the "authenticity" of business flow operation.
Through the full-link reconstruction of the transaction model based on commodities, roles, scenes, and actions, the brand can grasp the real-time flow of each commodity, the real-time cross-verification ability of property transfer and transaction, and get real, coherent, timely, accurate, and multi-dimensional data, which not only helps the brand to refine management, but also helps the third party to know the real business ability of the brand more clearly.
Today, Wopu IOT has cooperated with some banks to carry out pilot projects to help banks carry out authentic and credible four-stream pure credit digital business loans based on actual operation for some enterprise operating loans.
"The traditional supply chain finance is the bank's supply chain finance loan for the enterprise is based on the order volume, logistics, and capital flow to determine the authenticity of the loan, but it cannot solve the problem of empty containers and wrong goods, which leads to the bank's last line of defense, and the disposal of goods is often thunderous. Through the real business flow data of Wopu IoT, the integration of business flow, order flow, capital flow and logistics can be corresponded one by one, and the real business data can be obtained to ensure that the value of goods is consistent, so that banks can truly carry out digital supply chain inclusive finance," said Yuan Yongyao.
Reporter Cai Jiahao Correspondent Zhu Yulan