Chasing dreams in the new era, brands win the future. On June 29, 2024, the 10th Brand Power Forum and the 2024 Top 500 Chinese Brands Conference was grandly held in Beijing, sponsored by Asiabrand, a professional brand evaluation agency, and co-sponsored by the China Association for Asian Economic Development, Global Times and China Economic News Network. Li Jianqi, executive director and president of Renmin Guopeptide Group, was invited to attend the event. At the scene, the People's Republic of China Peptide Group was awarded the "2024 Top 500 Chinese Brands" and "2024 China (Industry) Top Ten Leading Brands" double awards.
Reveal the way of growth of excellent brands and highlight the power of Chinese brand role models. With the theme of "Confirming Brand Value and Empowering Brand Management", this year's Brand Power Forum invited guests from relevant national ministries and commissions, industry authoritative experts, industry leaders and outstanding business leaders to gather together. He Keng, Member of the Standing Committee of the 11th National People's Congress and Deputy Director of the Financial and Economic Committee, Cheng Lu, Former Vice Chairman of the All-China Federation of Industry and Commerce, Wang Jiangong, Executive Vice President of the China Asian Economic Development Association and Founder and CEO of Asiabrand, Liu Yuanda, Director of the Market Center of the Global Times, and other leading guests attended the forum and delivered keynote speeches.
The list of "Top 500 Chinese Brands in 2024" released this time brings together more than 15,000 enterprise data, and on the basis of the research on the brand value characteristics of 67 different industries in 19 categories, the product revenue is decomposed layer by layer, so as to determine the brand return rate and related function relationship, and combined with eight dimensions and 22 subdivision indicators such as brand culture carrying capacity, quality and service level, innovation leadership, brand stability, brand leadership, and customer relationship strength, the brand value is quantitatively analyzed. In terms of evaluation criteria, it has a strong scientificity, objectivity, authority and advancement, which makes the brand value calculation results closer to the real value of the market.
"Brand power is not only a strategic requirement for the country's high-quality development, but also the responsibility and mission of every Chinese national brand." In the "Brand Power Roundtable Forum" with the theme of "Enhancing Brand Value and Empowering Brand Management", President Li Jianqi said that it is the original intention and mission of the People's Republic of China Peptide Group to start China's quality, light up Chinese brands, and tell the story of China's peptide brand to the world. As a veteran enterprise in the field of bioactive peptides in China, after more than ten years of hard work and time precipitation, the national peptide brand has gradually formed a world-renowned brand influence, contributing to the strategy of building a strong Chinese brand power!
Brand is not only the business card of an enterprise, but also a weapon for market competition. For a long time, the People's Republic of China Peptide Group has firmly pursued the development strategy of "brand first", internally, cultivated the "internal strength" of products with scientific research and innovation, and continued to create value for customers with strong product strength; Externally, we continue to strengthen brand empowerment, and continue to shape the core of brand value by landing on CCTV Golden Channel, appearing in Times Square in New York, and naming the "People's National Peptide" high-speed rail special train, so that the health declaration of "National Peptide Accompaniment, Wonderful and Unlimited" is delivered to thousands of households, writing a new chapter of China's peptide brand!
At present, the world is facing great changes unseen in a century, and the brand is not only a symbol of corporate competitiveness, but also an important embodiment of the country's soft power. Building a brand power and enhancing the national brand image is crucial to improving the mainland's voice in the global economy. In the future, Renmin Guopeptide Group is willing to join hands with more Chinese national brands, take the joint efforts to build Chinese brands as the carrier, actively practice the concept of brand power, continuously enhance the credibility and influence of Chinese brands in the world, and help Chinese brands achieve a historic leap from big to strong.