Just now, according to the latest news brought by the British media Sky Sports. Manchester United are poised for a huge boost in commercial sponsorship revenue this summer as the club looks to find a title sponsor after refurbishing Old Trafford. This will significantly boost the team's commercial income, and United are aiming for a sponsorship fee of more than €50 million a year and are looking to sign a long-term 10-year contract.
It is reported that before this, many companies and big brands have indeed contacted Manchester United, hoping to reach a title sponsorship agreement. However, after a series of negotiations, United always felt that the naming fee was too low. Sky Sports said they had made an offer of €38 million a year, but it was rejected by Manchester United, who still felt it was too low. In fact, Manchester United's current ambitions are indeed higher, and while the team's influence and brand value are there, it is really difficult to achieve a 10-year stadium naming contract with more than 50 million euros per year.
Why? In contrast, next door Manchester City secured a naming agreement with main sponsor Etihad Airways after refurbishing the stadium. The latter pays the club around €15 million a year in naming fees. Manchester United certainly have a larger fan base and brand influence, but it is not realistic to get a contract that is three times that of Manchester City. On top of that, the naming fee for stadiums like Borussia Dortmund doesn't even exceed 10 million euros per year. Therefore, it will be difficult for the Red Devils to achieve the desired price. At the same time, the football world does have a contract with a naming fee of more than 50 million euros per year.
La Liga giants Barcelona have signed a title sponsorship agreement with sponsor Sheng Potian, who has paid more than £236 million in instalments over the past four years, with an average annual cost of nearly £60 million. Given the size of Manchester United, it makes sense for the team to want a naming deal that costs more than €50 million a year. However, Barcelona's contract also includes a share of chest sponsorship advertising, so the naming fee alone is not that high.
If United are serious about getting a hefty naming deal, they will need to sell some of the sponsorship space on their shirts in order to do so. Otherwise, it is clearly not enough to sell the naming rights to Old Trafford. It is worth mentioning that there are still many brands and companies that want to reach a naming agreement with Manchester United. Although some of the teams have turned down, some have actively sought negotiations, and the offers are constantly improving.
After all, Old Trafford is the home of a historic giant, and both the popularity and brand value are there. It is indeed the idea of many brands to want to name Dream Theater, after all, once the naming agreement is established, then the popularity and advertising effect can be full. That's why there are still a lot of brands that are approaching Manchester United for negotiations, and maybe one or two of them will be able to give a satisfactory figure in the end. In addition to generating commercial revenue, Manchester United's plans for this summer are also progressing well. The team hopes to purge several high-paid players in the team first, including Varane, Casemiro and others. In addition, the freed up salary space will allow them to eat into the contracts of 2~3 superstar players.
Manchester United are looking to make targeted additions at the back, in midfield and up front. Now that they have locked in De Ligt, the midfield team is likely to go to Barcelona to try to sign De Jong. For Manchester United, the team will be reborn this summer. Last season's league season was only in the eighth period, which was very disappointing to Manchester United, and after a summer of operation, it is believed that Manchester United will have a new look next season. What do you think about this?